SGB Update Sports & Fitness
Survey: 84 Percent of U.S. Consumers Plan to Shop Amazon Prime Day in 2025
A consumer survey from RetailMeNot found that 84 percent of U.S. adults plan to participate in Prime Day this year, up from 81 percent in 2024. That number rises to 92 percent among those aged 45 to 60, while 88 percent of Millennials plan on shopping during the sales event.
Skechers’ New Secured Notes Offering Earns BB- Rating from S&P
S&P Global Ratings assigned a ‘BB-’ issue-level rating to Skechers’ proposed $2.1 billion term loan B due in 2032 and $1.8 billion of senior secured notes due in 2032 that’s supporting its acquisition by 3G Capital.
Authentic Brands Group Appoints Global Head, Marketplaces
Tim Derner, formerly of Amazon, was appointed global head of Marketplaces, effective June 2. Derner worked at Amazon for over a decade, most recently as director of Amazon Fashion and Luxury Stores.
Xponential Fitness, Inc. Appoints New Member to Board of Directors
Lily Yang has been appointed to the company’s Board of Directors effective June 16, 2025. Yang will also serve as chair of the Audit Committee. She has nearly 30 years of experience working in diverse organizations across technology, healthcare and other high-growth industries.
May Retail Sales Grow 3.0 Percent Year-Over-Year; SG Sector Grows 1.8 Percent
Total sales for the March 2025 through May 2025 period were up 4.5 percent (±0.4 percent) y/y. The March 2025 to April 2025 percent change was revised from up 0.1 percent (±0.5 percent) to down 0.1 percent (±0.2 percent).
Study Highlights Opportunities for Brands Supporting Women’s Sports
A new study by women’s sports agency Parity finds that 68 percent of U.S. sports fans trust that female athletes believe in the products they are promoting. Of the respondents, 43 percent of female sports fans and 67 percent of those who frequently watch female sports said that a brand’s partnership with a female athlete makes them more likely to make a purchase.
Decathlon Opens First Running-Dedicated Store in France
Decathlon Running, approximately 1,700 square feet, sells Decathlon’s private-label brands, including Kiprun and Kalenji, as well as Hoka, Brooks, Asics, Saucony, Mizuno, and Salomon, in Bordeaux, France.
Amazon Extends Prime Day to Four Days
Amazon’s annual Prime Day sales event is scheduled for July 8-11, expanding to four days from two days compared to last year. The first Prime Day event began in 2015 with the goal of increasing Prime membership.
NABE Survey: Economy To Slow as Inflation Expected To Persist
The June 2025 NABE Outlook presents the consensus macroeconomic forecast of a panel of 42 professional forecasters. The survey, covering the outlook for the remainder of 2025/26, was conducted from May 27 to June 2.
Pure Hockey Continues Retail Expansion in Washington with New Seattle Store
The Seattle store, located at 401 NE Northgate Way, will host a grand opening on Saturday, July 12, 2025. The store is Pure Hockey’s third in the state, in addition to Tukwila and Lynnwood, WA.
Adidas Names New Managing Director of Adidas Korea
Marcus Morent began his career at Adidas in 2005 in the retail finance institutional sector for the EMEA (Europe, Middle East, Africa) region. He later led the retail and e-commerce businesses at Adidas Korea from 2014 to 2019, serving as VP of Latin America, DTC, and, most recently, as CEO of Adidas Colombia.
PickleRage Accelerates Nationwide Growth; Signs Five New Franchise Partners
The new franchise deals will lead expansion in key territories across Ohio, Michigan, Indiana, North Carolina, and Nevada, continuing the company’s expansion into both emerging and established markets.
Lowa Boots Names Trail Run Global Manager
Reinforcing Lowa’s broader commitment to the international growing trail segment, Samuel Grill was appointed as global category manager based at company headquarters in Jetzendorf, Germany.
Report: JPMorgan Raises $6.5 Billion to Fund Sale of Skechers
JP Morgan Chase & Co. plans to launch a $6.5 billion debt offering to support private equity firm 3G Capital’s acquisition of Skechers as soon as this week, sources told Bloomberg.
OrthoLite Subsidiary Cirql Expands European Presence Through Frasson Partnership
Under the agreement, Frasson is now Cirql’s certified official partner in the EU for the development and production of technical shoe components. Frasson will serve as a key supplier and approved EU development partner, manufacturer and OEM for Cirql, a subsidiary of OrthoLite, sub midsoles and outsoles.
