SGB Update Sports & Fitness
Crunch Franchise to Open in Southaven, MS
Brian Hibbard, CEO of Fitness Ventures, LLC and a franchisee of Crunch Fitness, announced plans to open Crunch Southaven in Southaven, MS, a 45,000-square-foot facility, in Summer 2025.
Pickleball Kingdom Franchise to Open in Tigard, OR
Opening in late summer 2025, this 42,000-square-foot facility will feature 13 professional-grade indoor pickleball courts led by Gunn Robison.
Fleet Feet to Open Fourth Franchise Location in Arizona
Billy Preston is opening a new Fleet Feet franchise store in downtown Prescott, AZ, with easy access to over 500 miles of nearby trails and outdoor recreation year-round.
Yeti Inc. Posts Strong Q4 Despite Wrestling with Product Recall Reserve Impact
Adjusted sales, which exclude the impacts of the recall reserves in both the current and prior-year quarters, increased 7 percent to $555.4 million. Sales and adjusted sales in Q4 2024 and 2023 include $1.7 million and $6.5 million, respectively, of sales related to gift card redemptions in connection with recall remedies.
TaylorMade CFO Named as New Board Chair of Youth on Course
Rick Paschal, executive vice president and chief financial officer of TaylorMade, has been appointed the new chair of the Board of Directors of Youth on Course, a non-profit that offers kids opportunities through golf that will have a life-long impact.
Tom Brady Acquires 50 Percent Ownership Stake in CardVault
As part of the agreement, CardVault will now be called CardVault by Tom Brady and expand its retail footprint with a new flagship store opening this spring at American Dream, the large retail and entertainment complex in the Meadowlands Sports Complex. With Brady’s backing, CardVault plans to go global, with new stores opening worldwide.
JetSet Pilates Closes on Strategic Investment from Purchase Capital, LLC
Investor and entrepreneur Nicholas J. Singer, the founder and managing partner of Purchase Capital, has been appointed to the JetSet Pilates Board of Directors.
Planet Fitness Realigns Leadership Team to Drive Growth
Bill Bode, division president of U.S. Franchise, will move into the newly-created chief operating officer role. Jennifer Simmons, division president of Corporate Clubs, will move into the newly-created chief strategy officer role.
Wolverine World Wide Promotes Brett Parent to Chief Strategy Officer
The parent company of the Merrell, Saucony, Wolverine Brand and Sweaty Betty brands promoted Brett Parent to CSO, effective February 3. He will now serve on the company’s Executive Team.
Pickleheads Closes on $2.5M Funding Round to Elevate the Game
Overline, an Atlanta-based VC firm, lead the $2.5M seed funding round with participation from Ardent, Oregon Sports Angels, Profluence Capital, Service Provider Capital, and Network Ventures.
Massimo Moves MVR Golf Cart Production to U.S.
The company said that by assembling the vehicles domestically., it ensures stricter quality control while strategically positioning itself within the U.S. market.
Barre3 Acquires Studio Barre to Expand Female-Owned Business
Studio Barre, the San Diego,CA-based barre brand founded in 2008 by Shannon Higgins, has 11 studios across California, Montana, Rhode Island, and South Carolina will be rebranded as Barre3.
Momentec Brands Names Chief Technology Officer
Christine Rose will oversee Momentec Brands’ technology initiatives, including digital customer-facing platforms, enterprise infrastructure, supply chain systems, and information security.
Dick’s SG Begins Enrolling Non-Employees as Paid Social Media Influencers
Since launching as an internal program in 2023, Dick’s Varsity Team members have created over 1,000 pieces of social media content, garnering over 38 million impressions, and have been featured in 10 campaigns for both Dick’s and its national brands.
Crunch Franchise to Open in Portsmouth, VA
Brian Hibbard, CEO of Fitness Ventures, LLC and the owner and operator of Crunch Fitness locations nationwide, will open a 40,000-square-foot Crunch fitness facility in Portsmouth, VA, in Summer 2025.
