SGB Update Sports & Fitness
Smart Contact Lens Startup Partners With Adidas And Other Sports Brands
Augmented reality contact lens developer Mojo Vision has partnered with Adidas and several other fitness brands to bring its data-tracking eye lens into the consumer market. The company also announced $45 million in new funding to bring its total investment to $205 million.
PGA Show Enhances Safety Measures For Upcoming Show
The 2022 PGA Show organizers said it has implemented enhanced health and safety measures following CDC guidelines, local public health guidance and host venue protocols for its scheduled in-person Orlando, FL show to be held from January 25-28.
Golftec Opens Location Outside Of Seattle
Golftec announcing the opening of an instruction and club fitting center in Bellevue, WA.
NFHS Network Surpasses One Million Events Streamed
NFHS Network announced it has now streamed over one million events across the U.S. since the company’s founding in 2008. In conjunction with this milestone, NFHS Network also launched its “Founders Club,” honoring 50 high schools across the country that have made an impact on the company.
USA Triathlon Appoints Board Members
The National Governing Body of USA Triathlon announced that three independent directors were appointed to its Board of Directors—Felix Stellmaszek, San Francisco, CA and the re-appointment of Henry J. Brandon III, Los Angeles, CA and Monica Paul, Dallas, TX.
HitTrax And MLB Enter Licensing Agreement
InMotion Systems, creator of the HitTrax baseball system, and Major League Baseball have entered into a licensing agreement that allows HitTrax to incorporate MLB assets and trademarks directly into its platform.
Lululemon Names New CEO Of Mirror
Lululemon Athletica, Inc. announced the appointment of Michael Aragon as CEO of Mirror and Lululemon Digital Fitness, effective January 17, 2022. He was the chief content officer at Twitch.
Employees Purchase Kitsbow With Backing From NC Investors
Kitsbow, the maker of cycling clothing and accessories, announced it was purchased on January 3, 2022 by its employees, with assistance from local North Carolina investors, after ten years as a privately owned company.
Dick’s SG Raises Full-Year Outlook
Dick’s Sporting Goods Inc. in a regulatory filing Thursday raised its guidance for the full year and provided fourth-quarter earnings guidance that was well above Wall Street’s consensus target.
Authentic Brands Group Withdraws IPO
Authentic Brands Group Inc., officially withdrew its plans for an initial public offering, according to a regulatory filing with the Securities & Exchange Commission. The cancellation of the IPO was expected given its move in November to sell significant equity stakes in the company to private equity firms CVC Capital Partners and HPS Investment Partners.
Saris Appoints Senior Product Manager Of Bike Racks
Saris appointed Kevin Harris as senior product manager of bike racks. He previously worked at Thule.
2022 ICR Conference To Be Held Virtually
ICR announced that the 2022 ICR Conference will be held virtually due to the quicker than anticipated spread of the Omicron/Delta variants.
Nike Sues Lululemon Over Mirror At-Home Mirror Apps
Nike, Inc., on Wednesday, filed a patent lawsuit against Lululemon Athletica, Inc. Nike claims to hold a number of fitness equipment patents that Lululemon is infringing with its Mirror connected fitness device and related mobile applications.
NRF: Widespread Shutdowns Unlikely Amid Omicron Surge
In a statement, National Retail Federation (NRF) Chief Economist Jack Kleinhenz said the COVID-19 Omicron variant brings uncertainty to the economy in 2022 and could contribute to inflation, but is unlikely to cause widespread shutdowns or slowdowns.
BSN Sports Acquires Team Sports Ink
BSN Sports, a division of Varsity Brands, announced that it has acquired Team Sports Ink, LLC located in Carson City, NV.
