SGB Update Sports & Fitness

Peloton Offers Employees Incentives To Increase Loyalty

Peloton is offering cash and stock incentives to entice employees to stay working for the company, according to a report by CNBC, following recent layoffs and a slowdown in demand for at-home fitness equipment.

Club Champion Opens New York City
 Flagship

Club Champion is celebrating the grand opening of its new NYC flagship studio. Located at 220 E 42nd Street in Manhattan, the new studio expands upon the custom club fitting services the brand already offered to the New York market.

Athleta Announces New Outlet Store Format

Athleta, owned by Gap, Inc., announced it would introduce two outlet stores this year, with a debut at Chicago Premium Outlets in Illinois this summer and Leesburg Premium Outlets in Virginia this fall.

iFIT Names Chief Financial Officer

iFIT, the parent of NordicTrack, ProForm, Sweat, Freemotion, Weider, and 29029, announced that Dale R. Gerard has joined iFIT as CFO.

Compass Diversified Appoints Chairman, Adds Board Member

Compass Diversified Holdings appointed Larry Enterline as Chairman of the Board of Directors in place of C. Sean Day, who is retiring from this position. Day will continue to serve as a director on its Board.

Deckers Brands Appoints President Of Fashion Lifestyle

Deckers Brands announced the appointment of Anne Spangenberg as president of Fashion Lifestyle, which includes Ugg and Koolaburra. Most recently, Spangenberg was global vice president of merchandising for Nike Inc.

Licensed Product Sales Still Challenged Post Pandemic

According to the 2022 Study of Sports Fan Behavior compiled by SBRnet*, licensed apparel sales are down coming out of the pandemic for four of the seven major team sports. The study surveyed 6,500 sports fans ages 13 years and older. Licensed product sales make up one of the 58 categories of data covered.   The […]

Fleet Feet Rockford Joins Fleet Feet Chicago

Specialty running store franchise DLZIMCO.Inc, owner-operators of Fleet Feet Chicago, has acquired Fleet Feet Rockford, expanding the Fleet Feet brand across northern Illinois.

SVSU Athletics partners with Nike, BSN

The Saginaw Valley State University’s (SVSU) Department of Athletics announced a partnership with Nike through BSN Sports beginning in the 2022/23 academic year.

Specialized Establishes European Innovation Hub

Specialized, the cycling brand based in Morgan Hill, CA, announced that Germany’s Denk Engineering had joined the company, forming the Specialized Freiburg Innovation Center.