SGB Update Sports & Fitness

Peloton Inks Deal With Dick’s To Sell Branded Fitness Equipment

Peloton Interactive, Inc. entered into a partnership with Dick’s Sporting Goods to sell its treadmills, exercise bikes and other Peloton-branded fitness accessories in retail stores. DKS is the only brick-and-mortar retailer outside Peloton’s sales channels to sell its fitness equipment.

Brand Velocity Group Acquires Score Sports

Brand Velocity Group announced its acquisition of Score Sports, a designer, manufacturer and seller of youth team sports uniforms and equipment. The terms of the transaction were not disclosed.

Vuori Launches In Asia, Mexico And The Middle East

Vuori continues its global rollout that started this year, entering China, Hong Kong, Singapore, the Middle East, and Mexico through branded e-commerce stores in those countries except China. Vuori, for now, is available exclusively through Tmall, China’s direct-to-consumer website.

Lululemon Hires New Senior VP EMEA Region

Lululemon announced it hired Sarah Clark as VP of EMEA to lead the company as it “continues to grow and deliver on its next chapter of international expansion.”

Tracksmith To Open Store In London

Boston-based Tracksmith is opening its first store in London. The running brand has only one store on Newberry Street in Boston.

Gymshark Appoints CFO

Gymshark hired Mat Dunn as its new chief financial officer. He was formerly chief operating officer and CFO at Asos.

Slinger Bag Parent Warns Of Late Regulatory Filing

Connexa Sports Technologies, Inc., formerly Slinger Bag, announced it had received a letter from The Nasdaq Stock Market, LLC (NASDAQ) on September 22, 2022, notifying the company that it is not in compliance with the periodic filing requirements for continued listing because it failed to file financial documents with the SEC.

Nike Opens First Store In The Bronx

Nike has opened a store in the North Bronx, its first in the New York City borough. Located at 340 Baychester Avenue, the store is one of the brand’s community-focused Nike Unite concept stores.

Beyond Yoga To Open First Store

Beyond Yoga, acquired by Levi Strauss in September 2021 for $400 million, is opening its first store in Santa Monica, CA.