SGB Update Sports & Fitness

Trek Bicycle Appoints VP Of Ascend

Trek Bicycle, based in Waterloo, WI, announced that longtime executive Roger Gierhart will take the helm as vice president of Ascend, the retail management system that Trek sells to independent retailers.

Fanatics Expands Partnership With Detroit Lions To Create Omnichannel Shopping Experience 

Fanatics and the Detroit Lions extended its multi-year deal, expanding on their existing e-commerce partnership, which now sees Fanatics become the team’s end-to-end omnichannel retail partner. A cornerstone of the new partnership is Fanatics’ investment to reinvent the in-venue retail experience for consumers, highlighted by Lions Supply, a new team store inside Ford Field. 

Peloton To Face Lawsuit Over Availability Of Fitness Classes

U.S. judge on Thursday ruled that Peloton Interactive Inc. must face a proposed class action lawsuit accusing the bike and treadmill maker of misleading customers about the “ever-growing” size of its library of on-demand fitness classes, according to a report from Reuters.

Brooks Running Sees Double-Digit Growth In Q2

Brooks Running reported sales grew 11 percent in the second quarter year over year. In the face of ongoing economic and supply chain stressors, Brooks said it began to meet strong demand in May, keeping the company on track for projected double-digit revenue growth in 2022.

Golftec To Acquire Skytrak, Names Chief Strategy Officer

Golftec has entered into a definitive agreement to acquire SkyTrak, the consumer launch monitor and simulator. In support of this acquisition, Golftec named golf industry veteran Jeff Foster as chief strategy officer.

HanesBrands’ Second Quarter Dragged Down By Cyber Attack

HanesBrands, Inc. reported sales and earnings for the second quarter were negatively impacted by a ransomware attack as well as softer-than-expected point-of-sale trends. Global Champion brand sales decreased 20 percent over prior year in constant currency. The parent of Champion and Hanes significantly reduced its guidance for the year.

Life Time Sees 42 Percent Growth In Q2

Life Time Group Holdings, Inc. reported sales grew 42 percent in the second quarter ended June 30 with gym memberships up 10.2 percent year-over-year across its nearly 160 athletic country clubs across the U.S. and Canada.