SGB Update Sports & Fitness
Obit: Dan Wieden, Co-Founder, Wieden + Kennedy
Dan Wieden, the Co-Founder of Wieden + Kennedy who coined Nike’s phrase, “Just do it,” passed away at the age of 77.
F45 Confirms Buyout Offer
F45 Training Holdings Inc., the fitness studio, confirmed that it received an unsolicited preliminary non-binding proposal from Kennedy Lewis Investment Management LP (KLIM) to acquire all of the outstanding shares of common stock of the company, not already beneficially owned by KLIM.
Peloton Partners With Hilton Hotels
Peloton Interactive, Inc. announced a partnership with Hilton Hotels, making Hilton the first hospitality brand to feature Peloton’s bikes across its U.S. hotel portfolio.
Spanx Promotes Kim Jones To CEO
Spanx, LLC. announced that Kim Jones had been promoted to CEO effective immediately. Jones takes over the top executive position from Spanx founder Sara Blakely, who remains executive chairwoman.
Adidas Extends Partnership With Arsenal
Adidas extended its partnership agreement with premier club league Arsenal until 2030. The announcement comes following a summer where Adidas hosted pre-season training camps for Arsenal’s men’s and women’s teams at its global headquarters in Herzogenaurach, Germany.
Nike Launches Connected Partnerships With JD Sports And Zalando
Nike has selected JD Sports And Zalando as its first European partners for its Connected Partnership loyalty program, enabling its customers to access Nike member products and experiences.
Athleta Launches Resale Program
Athleta launched its first resale platform, Always Athleta, in partnership with ThredUp. Owned by Gap, Inc., the platform will be used to understand customer purchasing behavior better and attract new customers to the brand.
Peloton Loses Lululemon Infringement Lawsuit
According to Reuters, a U.S. judge today dismissed Peloton’s lawsuit seeking a declaration that it did not infringe Lululemon’s patents in developing its apparel line.
Signa Sports United Hired Managing Director, Tennis-Point Berlin
Signa Sports United hired Stefan Salzer as managing director Tennis-Point Berlin, a German company specializing in selling tennis and running equipment.
Nike’s Q1 Tops Wall Street Targets
Nike, Inc. reported sales grew 4 percent on a reported basis and 10 percent on a currency-neutral basis in the first quarter ending August 31.
Amazon Increases Wages For Warehouse And Delivery Workers
Amazon said it would invest $1 billion over the next year to increase the salaries of its “frontline workers” and introduce a perk that gives them access to a portion of their paycheck before payday.
Peloton Inks Deal With Dick’s To Sell Branded Fitness Equipment
Peloton Interactive, Inc. entered into a partnership with Dick’s Sporting Goods to sell its treadmills, exercise bikes and other Peloton-branded fitness accessories in retail stores. DKS is the only brick-and-mortar retailer outside Peloton’s sales channels to sell its fitness equipment.
Brand Velocity Group Acquires Score Sports
Brand Velocity Group announced its acquisition of Score Sports, a designer, manufacturer and seller of youth team sports uniforms and equipment. The terms of the transaction were not disclosed.
Vuori Launches In Asia, Mexico And The Middle East
Vuori continues its global rollout that started this year, entering China, Hong Kong, Singapore, the Middle East, and Mexico through branded e-commerce stores in those countries except China. Vuori, for now, is available exclusively through Tmall, China’s direct-to-consumer website.
Dunham’s Expands Into Arkansas With First Retail Store
Dunham’s Sports continues to move forward with its accelerated growth strategy.
