SGB Update Sports & Fitness

Saucony Posts Sharp Jump in Q2 Sales for Wolverine WorldWide; Merrell Up 9.0 Percent
Strong double-digit growth at Saucony, accompanied by 9 percent constant-currency growth at Merrell, and coupled with another quarter of record gross margin, helped more than double the company’s Adjusted EPS year-over-year.

Planet Fitness Posts 13 Percent Growth in Q2 on Robust Equipment Sales
The fitness chain reported total revenue increased 13.3 percent in the second quarter ended June 30 to $340.9 million from $300.9 million in the prior year period, including system-wide same club sales growth of 8.2 percent.

Beachbody Shrinks Q2 Loss Despite Steep Revenue Decline
The Beachbody Company, Inc. narrowed its loss in the second quarter ended June 30 and saw its seventh consecutive quarter of positive adjusted EBITDA, although sales declined 42.0 percent due to its pivot last fall from a multi-level marketing (MLM) to a single-level affiliate program.

GoPro Inc. Raises $50M Via Second Term Loan to Bolster Balance Sheet, Repay Debt
The company closed the debt financing as part of a strategic initiative to bolster its balance sheet and placed approximately $94 million in escrow to repay the convertible debt maturing in November 2025.

Pickleball Kingdom to Open Third Wisconsin Club
Pickleball Kingdom Sun Prairie has a target opening in December 2025 and will be led by franchisees Rama Chandra Siripurapu and Chandrakanth Singireddy of Pickle Pals, LLC.

Academy Sports and Outdoors Hires Chief Legal Officer and Corporate Secretary
Brandy Treadway, who most recently worked for RumbleOn, will oversee all enterprise legal, compliance and risk management functions supporting the company’s corporate, distribution centers and retail initiatives.

Brian Costello Ascends to President of Famous Footwear Division at Caleres
Costello succeeds Michael Edwards, who stepped down as division president of Famous Footwear, effective May 2, 2025. He joined Caleres in February 2025 as chief merchandising officer.

Big Peach Running to Open Store in New Vinings, GA
Big Peach Running Co. will open a new store in Vinings, GA, near the Silver Comet Trail, on August 16; this will be the retailer’s ninth franchise location and 14th store in the state.

Life Time Group Posts DD Revenue Growth in Q2; Net Income Surges
The double-digit growth was said to be due to continued strong growth in membership dues and in-center revenue, driven by an increase in average dues, membership growth in new and ramping centers, and higher member utilization of in-center offerings, particularly in Dynamic Personal Training.

Tyrol Pickleball Hires Kittridge & Associates for Nationwide Sales Representation
The pickleball footwear brand founded by Kevin Huckle, the former president at Kodiak Boots, has formed a new sales and distribution partnership with agency Kittridge & Associates, bringing nationwide coverage with its 21-person team.

Rab Opens New Store In Denver
Rab’s expansion follows its wholesale-led business approach. The new store serves as a brand showcase and community hub, boosting brand awareness and enhancing the customer experience.

NRF and FDRA See Latest Tariff Structure Hurting Consumers
The National Retail Federation and Footwear Distributors and Retailers of America both issued statements expressing disappointment over the Trump Administration’s move last Thursday, July 31, to place tariffs on scores of countries.

Dick’s SG Extends Expiration Date for Foot Locker Debt Exchange Offer
The retailer has extended the expiration date in connection with its previously announced offer to exchange Foot Locker notes for Dick’s notes to August 29. The exchange offer was due to expire on August 1.

Arris Composites Appoints Board Member
The maker of advanced materials such as carbon fiber for the footwear and cycling industry appointed Kevin Yeaman, president and CEO of Dolby Laboratories, to its Board of Directors. His experience “directly parallels Arris’ strategy to scale its proprietary technology and composite material innovation across mass-market industries through licensing and strategic partnerships.”

Revelyst Hires Former VF Corp. Transformation and Finance Exec as CFO
The parent company of the Bell, Bushnell, CamelBak, Fox, Giro, and Simms Fishing brands, and others appointed Naren Varatharajah as chief financial officer as part of a planned CFO transition. He succeeds Andy Keegan.