SGB Update Sports & Fitness

Cole Haan to Launch Performance Golf Apparel Line Spring 2026

The global American lifestyle, footwear and accessories brand, reported signing an exclusive agreement with Catapult Group to introduce a new performance apparel division. Cole Haan Golf Apparel will launch globally in Spring 2026, with racket sports and performance lifestyle collections to follow. 

Zepp Health Corp. Sees DD Boost from Amazfit Brand in First Quarter  

Consolidated sales declined 3.6 percent for the quarter, due primarily to the $5.0 million decrease in the sales of Xiaomi wearable products. Sales of Amazfit products grew 10.2 percent year-over-year, reportedly marking a return to growth since the first quarter of 2022.

Adidas Faces Steve Madden Lawsuit Over Stripe Design

Steve Madden filed a lawsuit in Brooklyn’s federal court against Adidas, saying it was “tired” of being targeted by Adidas for using elements that bear no resemblance to Adidas’ signature three parallel stripe design.

TSG Consumer Partners Promotes Jessica Duran to COO

The private equity firm, which recently acquired EoS Fitness to add to its CorePower Yoga acquisition in 2017 in the fitness space, promoted Jessica Duran to chief operating officer. She will also continue to serve as CFO.

Burghardt Sporting Goods to Exit Fox Point Location

The Milwaukee-based team dealer and sports retailer said the decision will allow the company to focus on its “thriving” New Berlin location, a larger and more interactive space. Sixth-generation family member, Maggie Burghardt, daughter of owner Brian Burghardt, has joined the company as a sales and marketing associate.