SGB Update Sports & Fitness
New Study Shows Economic Viability For Professional Women’s Sport In Canada
Canadian Women & Sport, in partnership with Boston Consulting Group and the Canadian Tire Corporation, parent company to SportChek and Helly Hansen, released new research outlining the growing investment opportunity for Canada’s professional women’s sports market.
EoS Fitness Opens Newest Arizona Location
EoS Fitness opened an Arizona location a 40,000-square-foot space at Queen Creek gym. The gym is the company’s first location to open at Queen Creek and its 28th location in the state.
Coca-Cola’s Sports Drinks Revenues Slip In First Quarter
The Coca-Cola Company reported sales of its sports drinks segment declined 1 percent in the first quarter, primarily driven by declines in Bodyarmor and Powerade in the U.S.
Beyond Yoga Opens Third Store In Los Angeles
Beyond Yoga opened its third store in Westfield Century City in Los Angeles following the opening of venues in Santa Monica and Irvine, CA, respectively, last fall. Beyond Yoga has another Los Angeles location set to open on May 12 in the Larchmont Village.
Canadian Sports Investment Group Looks To Drive Growth For Cricket In Canada
Cricket Canada and WEIC Sports United, formerly Teams Canada, formed a strategic alliance, Boundaries North, to grow the sport of Cricket in Canada.
Edel Golf Under New Ownership
Edel Golf, the golf equipment manufacturer based in Denver, CO, was acquired by Doug Coors, a former executive at CoorsTek, a technical ceramics maker.
Life Time Group Closes On Second Sale-Leaseback Deal
Life Time Group Holdings, Inc. reported it closed on a sale-leaseback transaction for approximately $45 million in gross proceeds on April 20.
Li Ning Sees Franchise Stores And E-Commerce Drag On Q1 Retail Business Growth
Li Ning Company Limited reported retail sell-through at Li-Ning stores for the first quarter that ended March 31, excluding Li-Ning Young, increased in the mid-single-digits on a year-over-year basis.
JCPenney Appoints Chief Customer Officer
JCPenney hired Katie Mullen as chief customer officer. Mullen previously was JCPenney’s chief digital officer and will continue overseeing e-commerce strategy and omnichannel development driving digital, data and analytics.
Club Champion Adds Three Locations
Club Champion opened two new locations in Kingwood and Midland, Texas, respectively, and one in Farragut, TN. Club Champion reported it is “primed to open over 125 domestic and international locations by the end of the year.”

Norrøna Acquires Canvas Hotel Telemark
Norrøna reported it acquired the Canvas Hotel Telemark, a wilderness lodge, including luxury yurts, for mountain bikers, with over 100 kilometers of slick rock trails connected by singletrack.

Solidcore Founder Sells Company To Kohlberg & Co.
Solidcore, the fitness boutique, announced that Anne Mahlum, who founded the fitness boutique in 2013, is selling all of her shares to Kohlberg & Company for an undisclosed amount. As part of this transaction, the proceeds will support an incentive pool for employees created in 2018. All full-time employees with the company for at least a year prior to the transaction will receive a portion of the proceeds.
Topgolf To Become Global Medaled Event In Special Olympics
In 2024, Topgolf will be sanctioned with the Special Olympics, the first time a brand has become a medaled event. That means Special Olympic athletes can compete in Topgolf as an individual or with a team through Special Olympics Unified Sports.
Real Hot Yoga Expands West
Real Hot Yoga, a franchise concept, reportedly entered the Rocky Mountains, signing its latest location in South Jordan, UT.
JD Sports Names Global Managing Director
JD Sports promoted Michael Armstrong, formerly group buying director, to the newly created role of global managing director. Armstrong is expected to “further drive the group’s growth” and “meet its ambition to become the leading global sports-fashion powerhouse.”