Nike opened a Nike Live store at the Oxmoor Center, a shopping mall in Louisville, KY. Dubbed “Nike by Louisville,” the 4,900-square-foot space sits between Dick’s Sporting Goods and Von Maur department store.

The Nike Live concept caters to NikePlus members, allowing subscribers access to perks, including a digital vending machine with exclusive Nike products and other merchandise members can reserve through the program’s app.

In the Louisville, KY area, Nike operates a Nike factory store in the Outlet Shoppes of the Bluegrass in Simpsonville, KY.

Nike closed a Nike factory store in Louisville, KY in January 2023 in the Shelbyville Road Plaza.