SGB Update Sports & Fitness

Strava Names Chief Design Officer

Strava hired Anita Patwardhan Butler as its first chief design officer overseeing all design and innovation, including brand and marketing design, product design, research, and content design.

F45 Training Secures New Financing, Revises Board Structure

F45 Training Holdings, Inc. reported closing a new $90 million subordinated debt facility provided by a consortium of existing investors led by affiliates of Kennedy Lewis Management LP to improve the company’s balance sheet and liquidity.

Strava Seeks New CEO As Horvath Steps Aside Again

Strava is looking for a new CEO after Co-Founder and CEO Michael Horvath called it quits, again. This is the second time for Horvath after walking away as CEO in 2013 for family reasons before returning to lead the company six years later.

Under Armour Debt Rating Outlook Lowered

S&P Global Ratings revised its outlook on the debt ratings of Under Armour to stable from positive as the company’s operating performance has weakened, leading S&P to expect soft demand and margin pressure to last longer than previously anticipated.

Fitbench Adds Two Key Hires To Sales Team

Fitbench added two sales leaders to its team—Mike Meluch, director of sales and national accounts, and Matt Hennessey, national dealer sales manager responsible for commercial and consumer sales.