SGB Update Sports & Fitness

Vuori Taps Big Brands For Four New C-Suite Hires

Vuori has hired a chief operating officer, general counsel/corporate secretary, chief people officer and chief information officer, each with big brand experience with Yeti, Vans, Starbucks and Beachbody, respectively.

Nike Becomes Presenting Sponsor Of MLB’s RBI Program

Nike, Inc. announced a partnership with Major League Baseball as the presenting sponsor of the Reviving Baseball in Inner Cities (RBI) Program, the MLB’s youth initiative to provide baseball and softball playing opportunities for kids living in areas that are underserved.

SFIA: Sporting Goods Industry’s 2022 Growth Boosted By Inflation

The Sports & Fitness Industry Association (SFIA) released its 2023 State of the Industry Report, showing 4.3 percent revenue growth in U.S. wholesale sales of athletic footwear, apparel, sports and fitness equipment, and licensed products in 2022.

Workout Anytime Continues Expansion

With nearly 200 gyms operating in the U.S., Workout Anytime opened two new locations and signed deals for an additional five in the first quarter.

Consumer Confidence Index Improves Modestly

Consumer sentiment in the U.S. improved modestly in early April, as reported in the University of Michigan’s Consumer Confidence Index, rising to 63.5 (preliminary) from 62 index points in March—better than the market expectation of 62.