SGB Update Sports & Fitness

Gymshark’s Fiscal 2022 Profits Slide On Higher Costs

Gymshark, the UK-based activewear brand, reported pre-tax profits fell 39 percent in its fiscal year ended July 31, 2022 as higher costs offset a 21 percent gain in sales, led by robust U.S. growth.

Lululemon Promotes Two To EVP Positions

Lululemon promoted two members of its senior leadership team to EVP positions. Susan Gelinas was named chief people and culture officer, and Shannon Higginson was appointed chief legal and compliance officer.

Evnroll Putters To Merge With Uneekor

Creatz, Inc., the parent company to South Korean golf technology company Uneekor, acquired a majority stake in the Carlsbad, CA-based putter brand Evnroll.

EoS Fitness Opens Newest Arizona Location

EoS Fitness opened an Arizona location a 40,000-square-foot space at Queen Creek gym. The gym is the company’s first location to open at Queen Creek and its 28th location in the state.

Beyond Yoga Opens Third Store In Los Angeles

Beyond Yoga opened its third store in Westfield Century City in Los Angeles following the opening of venues in Santa Monica and Irvine, CA, respectively, last fall. Beyond Yoga has another Los Angeles location set to open on May 12 in the Larchmont Village.

Edel Golf Under New Ownership

Edel Golf, the golf equipment manufacturer based in Denver, CO, was acquired by Doug Coors, a former executive at CoorsTek, a technical ceramics maker.

JCPenney Appoints Chief Customer Officer

JCPenney hired Katie Mullen as chief customer officer. Mullen previously was JCPenney’s chief digital officer and will continue overseeing e-commerce strategy and omnichannel development driving digital, data and analytics. 

Club Champion Adds Three Locations

Club Champion opened two new locations in Kingwood and Midland, Texas, respectively, and one in Farragut, TN. Club Champion reported it is “primed to open over 125 domestic and international locations by the end of the year.”

Norrøna Acquires Canvas Hotel Telemark

Norrøna reported it acquired the Canvas Hotel Telemark, a wilderness lodge, including luxury yurts, for mountain bikers, with over 100 kilometers of slick rock trails connected by singletrack.