The European subsidiary of the Srixon group opened a U.K. headquarters about forty miles southwest of London and ten miles from its former office location. 

The company said the new site would “enable Srixon Sports Europe, Ltd. (SSE) to meet its ambitions in golf by pursuing the growth of its three brands—Srixon, Cleveland Golf and XXIO.The relocation comes twenty years after first establishing the business in Europe.

The 7200-plus square-foot space will reportedly accommodate about thirty employees divided by departments, including sales, finance, marketing, logistics, I.T., management, and the workshop where the company assembles the Japanese-crafted clubs.

“This is a very important milestone for Srixon Sports Europe, Ltd.,” said Sean Hanafusa, chairman and CEO of Srixon Sports Europe and Dunlop Sports America. “Europe is a growing market, and we needed to equip ourselves with structures better able to meet this demand and anticipate it for the coming years.”

In Ash Vale, the Srixon club assembly workshop will double in size and include a new workshop manager and I.T. manager to move the needle forward in digitalization and customer service.

Following the reorganization, Lionel Caron was promoted to COO and Shoya Yata was promoted to business operation officer.

“The quality of our products is the key to our success, but we also place our retailers at the center of our concerns,” said Caron, the day-to-day manager of Srixon Sports Europe, Ltd., while Sean Hanafusa is now based in California. “Our new HQ in the U.K. will be equipped with new digital tools, new assembly machines, a storage warehouse, and a showroom where we will be happy to welcome our customers from all over Europe. With Ash Vale and the talents we have welcomed, we are excited to be able to considerably improve and accelerate our customer support.”

The Japanese equipment supplier of Shane Lowry, Brooks Koepka and Hideki Matsuyama also has an office in France to support retailers in Europe and several warehouses in the U.K. and Germany to store and deliver clubs, balls and accessories.

Photo courtesy Srixon Sports Europe.