SGB Update Sports & Fitness

Edel Golf Under New Ownership

Edel Golf, the golf equipment manufacturer based in Denver, CO, was acquired by Doug Coors, a former executive at CoorsTek, a technical ceramics maker.

JCPenney Appoints Chief Customer Officer

JCPenney hired Katie Mullen as chief customer officer. Mullen previously was JCPenney’s chief digital officer and will continue overseeing e-commerce strategy and omnichannel development driving digital, data and analytics. 

Club Champion Adds Three Locations

Club Champion opened two new locations in Kingwood and Midland, Texas, respectively, and one in Farragut, TN. Club Champion reported it is “primed to open over 125 domestic and international locations by the end of the year.”

Norrøna Acquires Canvas Hotel Telemark

Norrøna reported it acquired the Canvas Hotel Telemark, a wilderness lodge, including luxury yurts, for mountain bikers, with over 100 kilometers of slick rock trails connected by singletrack.

Solidcore Founder Sells Company To Kohlberg & Co.

Solidcore, the fitness boutique, announced that Anne Mahlum, who founded the fitness boutique in 2013, is selling all of her shares to Kohlberg & Company for an undisclosed amount. As part of this transaction, the proceeds will support an incentive pool for employees created in 2018. All full-time employees with the company for at least a year prior to the transaction will receive a portion of the proceeds.

Topgolf To Become Global Medaled Event In Special Olympics

In 2024, Topgolf will be sanctioned with the Special Olympics, the first time a brand has become a medaled event. That means Special Olympic athletes can compete in Topgolf as an individual or with a team through Special Olympics Unified Sports.

Real Hot Yoga Expands West

Real Hot Yoga, a franchise concept, reportedly entered the Rocky Mountains, signing its latest location in South Jordan, UT.

JD Sports Names Global Managing Director

JD Sports promoted Michael Armstrong, formerly group buying director, to the newly created role of global managing director. Armstrong is expected to “further drive the group’s growth” and “meet its ambition to become the leading global sports-fashion powerhouse.”

Amer Sports Hires Foot Locker Veteran As CFO

Amer Sports hired Andrew Page, former CFO for Foot Locker, as Group CFO of Amer Sports and a member to its executive committee. Page reports to Board Executive Director and CEO James Zheng.