SGB Update Sports & Fitness

Adidas Partners With Roma

Adidas signed a long-term partnership with Roma to become the Italian soccer club’s new kit supplier, replacing New Balance.

On Opens Store In Brooklyn

Swiss running brand On opened a store in Brooklyn’s Williamsburg neighborhood, marking its fourth retail location in the U.S. and its 23rd store globally. The company reported that future store openings are planned for Miami, Chicago, Austin, and Portland, OR.

Precor Partners To Support Stages Cycling’s Global Distribution

Precor, a wholly-owned subsidiary of Peloton, and Stages Cycling, a manufacturer of commercial indoor cycles, power meters and cycle computers, announced plans to enter into a “strategic global distribution agreement that will expand the availability and reach of Stages Cycling products to new markets and customers.”

L Catterton Sells Majority Stake In Cicli Pinarello

L Catterton reported selling its majority stake in Cicli Pinarello, the Italian manufacturer of road bikes, accessories and apparel, which it acquired in December 2016, to a “private family office.” The company did not disclose the terms of the transaction.

Authentic Brands Raises $500M In Funding From General Atlantic

Authentic Brands Group has raised $500 million from its existing investor General Atlantic, bringing the private equity firm’s investment in the apparel chain operator to nearly $2 billion. The funds will be used to accelerate growth.

Sound Around, Inc. Recalls Children’s Multi-Purpose Helmet

Sound Around, Inc., cooperating with the U.S. Consumer Product Safety Commission (CPSC), recalled approximately 1,800 Hurtle multi-purpose children’s helmets. The recalled helmets do not comply with the positional stability requirements of the U.S. CPSC federal safety standard for bike helmets.

Under Armour Makes Senior Leadership Changes

Under Armour reported the company made senior leadership changes, including hiring Marriott veteran Jim Dausch as EVP, chief consumer officer, effective July 24, and promoting Danny Miles to EVP, chief technology officer. Effective July 3, Dan Leraris, UA’s head of apparel, will begin serving as the company’s interim CPO.