SGB Update Sports & Fitness
Fanatics Acquires Latin American Wholesaler
Fanatics completed the acquisition of Fexpro, a wholesaler of licensed sports and branded apparel in Latin America. Headquartered in Panama, Fexpro is a preferred licensee for several major U.S. sports leagues in the region and also works with international soccer clubs.
Goodr Named Sunglass Partner Of USA Cycling
USA Cycling, the national governing body for the sport of cycling, and sunglass manufacturer, Goodr, signed a partnership deal through 2024.
Riddell And USA Football Renew Official Protective Equipment Partnership
Riddell and USA Football, the sport’s U.S. governing body and a recognized sport organization of the U.S. Olympic and Paralympic Committee, extended its partnership with a new three-year agreement.
JD Sports Chairman Named Next Chair Of British Retail Consortium
Andy Higginson, chair of JD Sports Fashion plc, was appointed to succeed Tony De Nunzio as chairman of the British Retail Consortium (BRC), effective September 2023, when De Nunzio completes his tenure as chair of the UK’s retail trade association.
Signa Sports Partners With Tennis Channel
Tennis-Point, the racquet-sports equipment online retailer owned by Signa Sports United, entered into a multiyear agreement with the Tennis Channel to operate tennis.com and a new merchandise site found on TennisShop.com.

Wolverine Worldwide Appoints Sweaty Betty Brand President
Wolverine World Wide, Inc. appointed Melissa Mullen as global brand president of Sweaty Betty, the women’s activewear brand it acquired in August 2021.
Major League Pickleball Names Imperial As Its Official Licensed Headwear
Imperial has been named “The Official Licensed Headwear of Major League Pickleball.” MLP is reportedly the highest-tier competitive league in professional pickleball.
Golf Rounds Played Climb In April
Rounds of golf played in April 2023 were up 7.8 percent on a national level year-over-year and up 3.1 percent for the first four months of 2023, according to Golf Datatech.
Gared, Performance Sports Systems Merge To Create New Brand
Gared and Performance Sports Systems (PSS), both part of Gared Holdings, LLC., reportedly merged the businesses to form Gared Performance Sports Systems.
Capgemini: Over 75 Percent Of Younger Sports Fans Prefer Watching Outside Of Venues
Seventy-seven percent of Gen Z and 75 percent of Millennials say they prefer to watch sports outside of venues, compared to 53 percent of Baby Boomers and 32 percent above 70 years old, according to Capgemini Research Institute’s latest report “A Whole New Ball Game: Why Sports Tech Is A Game Changer.”
Rally House Sets Three Store Openings
Rally House announced it opened stores in North Little Rock, Philadelphia and Iowa City.
Sports Inc. Renews Partnership With OrderMyGear
Sports, Inc. renewed its partnership with OrderMyGear. Under the multi-year agreement through 2025, OMG maintains the title of Sports, Inc.’s preferred provider of online team stores and group ordering for members.
Frasers Group Forms Joint Venture To Expand In Indonesia
Frasers Group Asia announced a new joint venture agreement with PT Map Active Indonesia to launch Sports Direct in the country. The retail group said the deal is “the first step in a region-wide expansion” between the two and will see the introduction of Sports Direct’s stores across Indonesia, including both the wholesale and retail components.
Vuori To Open Stores In Colorado And Michigan
Vuori reported it plans to open a store at Somerset Collection, the luxury shopping mall in Troy, MI, and a store at the Park Meadows shopping mall in Lone Tree, CO.
Uneekor Revamps Organizational Structure
Uneekor, the maker of golf simulator technologies based in Irvine, CA, announced a restructuring to its organizational setup, including new hires to its leadership team.