SGB Update Sports & Fitness
NSGA Adds Johnson-Lambe SG Exec As Board Member
The National Sporting Goods Association (NSGA) filled an open position on its Board of Directors, appointing Cole Johnson of Johnson-Lambe Sporting Goods in Raleigh, NC. Johnson’s three-year term took effect on June 1.
Lids Names Head Of Brand And Collaborations
Lids hired Ariel Sandler as head of brand and collaborations. Sandler previously helped lead brand and marketing for the NBA, New Era and StockX.
True Spec Golf Reopens in Jackson, NJ
True Spec Golf announced that True Spec New Jersey at Metedeconk National Golf Club in Jackson reopened following a recent addition to its 55-acre practice facility. When it opened in 2022, the facility was True Spec Golf’s first location in the Garden State.
Self Esteem Brands Launches Studio Fitness Franchise Program
Self Esteem Brands (SEB) officially launched Sumhiit Fitness at FIT Summit in Singapore, .its first studio brand for franchising worldwide.
Blue Tees Golf Names Software Product Manager
Blue Tees Golf, producing golf rangefinders and accessories, hired Michael Novotny as a software product manager. He is a PGA of American professional and former PGA Tour product manager.
Puma’s Brand Chief Leaving As Global Marketing Moves From Boston To Herzo
As part of the implementation of its strategic priorities, Puma is reorganizing its Global Marketing Organization. The company said the decision lays the foundation for further elevating the Puma brand, one of the company’s three strategic priorities.
Fanatics Acquires Latin American Wholesaler
Fanatics completed the acquisition of Fexpro, a wholesaler of licensed sports and branded apparel in Latin America. Headquartered in Panama, Fexpro is a preferred licensee for several major U.S. sports leagues in the region and also works with international soccer clubs.
Goodr Named Sunglass Partner Of USA Cycling
USA Cycling, the national governing body for the sport of cycling, and sunglass manufacturer, Goodr, signed a partnership deal through 2024.
Riddell And USA Football Renew Official Protective Equipment Partnership
Riddell and USA Football, the sport’s U.S. governing body and a recognized sport organization of the U.S. Olympic and Paralympic Committee, extended its partnership with a new three-year agreement.
JD Sports Chairman Named Next Chair Of British Retail Consortium
Andy Higginson, chair of JD Sports Fashion plc, was appointed to succeed Tony De Nunzio as chairman of the British Retail Consortium (BRC), effective September 2023, when De Nunzio completes his tenure as chair of the UK’s retail trade association.
Signa Sports Partners With Tennis Channel
Tennis-Point, the racquet-sports equipment online retailer owned by Signa Sports United, entered into a multiyear agreement with the Tennis Channel to operate tennis.com and a new merchandise site found on TennisShop.com.
Wolverine Worldwide Appoints Sweaty Betty Brand President
Wolverine World Wide, Inc. appointed Melissa Mullen as global brand president of Sweaty Betty, the women’s activewear brand it acquired in August 2021.
Major League Pickleball Names Imperial As Its Official Licensed Headwear
Imperial has been named “The Official Licensed Headwear of Major League Pickleball.” MLP is reportedly the highest-tier competitive league in professional pickleball.
Golf Rounds Played Climb In April
Rounds of golf played in April 2023 were up 7.8 percent on a national level year-over-year and up 3.1 percent for the first four months of 2023, according to Golf Datatech.
Gared, Performance Sports Systems Merge To Create New Brand
Gared and Performance Sports Systems (PSS), both part of Gared Holdings, LLC., reportedly merged the businesses to form Gared Performance Sports Systems.
