SGB Update Sports & Fitness

Dryvebox Signs First Franchised Partner

Dryvebox, which offers a mobile golf simulator experience, awarded its first franchise partner in Florida and opened up franchising opportunities in California.

Authentic Brands Group Taps Shaq to Run Reebok Basketball

Reebok appointed Shaquille O’Neal as president of Reebok Basketball with Allen Iverson serving as vice president of the division. Both NBA legends have longstanding relationships with Reebok and its parent company, Authentic Brands Group.

Barre3 Acquires The Barre Code

Barre3, the barre fitness company based in Portland, OR, acquired fellow studio operator, The Barre Code. With the acquisition, Barre3 said it has 185 studios nationwide and a digital platform with subscribers in more than 100 countries.

Gatorade Grows Double-Digits In Third Quarter

PepsiCo reported sales of the Gatorade sports drink brand grew double-digits in the fiscal third quarter ended September 9 as increased prices offset a mid-single-digit decrease in unit volume.

Pure Hockey to Open Two Stores In Ohio

Pure Hockey announced plans to open two stores in Ohio in mid-October in Columbus and Mayfield Heights. The openings mark the retailer’s entrance into Ohio.

Core Health & Fitness Appoints New CEO

Core Health & Fitness appointed industry veteran Bryan K. O’Rourke as chief executive officer. O’Rourke will work together with Founder and Chairman Michael Bruno.

NRF: Import Volumes Slowing Heading Into Holiday Selling

Import cargo volume at the major container ports in the U.S. has hit its expected peak for the year and should gradually slow moving into the holiday season, according to the Global Port Tracker report released by the National Retail Federation(NRF) and Hackett Associates. Ports have not reported September numbers, but Global Port Tracker projected the month at 1.94 million TEU, down 4.3 percent year-over-year. October is also forecasted at 1.94 million TEU, down 3.1 percent year-over-year.

Gatorz Eyewear Hires New Head of Marketing

The performance eyewear manufacturer, appointed industry veteran Scott Sorensen as head of marketing, overseeing consumer and product marketing strategies, strengthening the brand’s positioning and executing growth initiatives.

GroupeStahl Names Chief Revenue Officer

GroupeSTAHL, the heat printing technology company, promoted Josh Ellsworth to the position of chief revenue officer. He has worked for the company since 1999.

RIA’s Runchella Rebrands to The RIA Summit

The Running Industry Association (RIA) announced it rebranded its annual member event to The RIA Summit, to take place from April 29 to May 2, 2024, at the Union Station Hotel in St. Louis, MO.