SGB Update Sports & Fitness

Amped Fitness Acquires Four Gyms In Florida

Amped Fitness announced it acquired four former YouFit gyms in Florida, enabling the fitness chain to enter four new markets. The company expects to open the gyms in September 2023.

Lululemon Launches On Zalando

Expanding on its presence in Europe, Lululemon agreed that Zalando, a European online fashion and lifestyle platform, would be its preferred European online retail seller.

Fanatics Partners With Rakuten To Serve Japanese Sports Fans

Fanatics reported it launched its first online marketplace in Japan, opening a store on Rakuten Ichiba, operated by global internet services leader Rakuten Group, to improve access to licensed sports merchandise for customers in Japan.

Kit And Ace Acquired By Unity Brands

Kit and Ace, the technical apparel company started by Lululemon Athletica founder, and ex-CEO, Chip Wilson and his family, was reportedly acquired by Unity Brands, the company run by Canadian retail veteran Joe Mimran.

Adidas HR Chief To Depart This Month

Adidas AG reported that Amanda Rajkumar, executive board member and labor director of Adidas, responsible for global human resources, people and culture, informed the company’s Supervisory Board that she would not renew her contract, which expires in December 2023 and is leaving the company on July 15. Adidas provided no reason for Rajkumar’s decision.

Adidas Partners With Roma

Adidas signed a long-term partnership with Roma to become the Italian soccer club’s new kit supplier, replacing New Balance.

On Opens Store In Brooklyn

Swiss running brand On opened a store in Brooklyn’s Williamsburg neighborhood, marking its fourth retail location in the U.S. and its 23rd store globally. The company reported that future store openings are planned for Miami, Chicago, Austin, and Portland, OR.