SGB Update Sports & Fitness

Deckers Brands Lifts Outlook on Hoka and DTC Momentum

Deckers Brands raised its outlook for the year after reporting results for the fiscal first quarter ended June 30 that surpassed analyst targets. Direct-to-consumer growth net sales increased 35.3 percent to offset a slight wholesale decline. Among major brands, sales of Hoka’s jumped 27.4 percent while Ugg’s sales decreased 6.0 percent.

SRAM Names VP of Marketing and Communication

Chicago-based bicycle parts manufacturer SRAM has hired Josh Kendrick as its new vice president of marketing and communication (marcom). Kendrick will take over from David Zimberoff, who is moving on after leading the department for more than 24 years.

True Fitness Recalls Showrunner II Consoles

True Fitness recalled about 600 Showrunner II Consoles, including wireless phone chargers, sold with the fitness equipment. An exposed area of the wireless charging board could come in contact with another internal wire, posing a fire hazard.

The Beachbody Company Amends Loan Agreement

The Beachbody Company, Inc. reported that it amended certain financial covenants of its $50 million term loan with Blue Torch Capital to add financial flexibility.

Vista Outdoor’s Earnings Decline on 14 Percent Revenue Slide

Vista Outdoor, Inc. reported earnings declined 54 percent in the fiscal first quarter ended June 25. Sales dropped 14 percent with sales down 26 percent in the Sporting Products segment while gaining 8 percent in the Outdoor Products segment. The company said results were in line with expectations and reiterated its guidance for the year.

Gap, Inc. Appoints Board Member as President and CEO

Gap, Inc., the parent company of active lifestyle retailer Athleta, appointed Richard Dickson as company president and CEO, effective August 22, 2023. In November 2022, Gap, Inc. appointed Dickson to its Board of Directors.

Foot Locker to Open First Store in Thailand

Foot Locker reported it is ready to open its first retail store in Thailand after transferring its operations in Singapore and Malaysia to MAP Active earlier this year.

Garmin Opens  Firstbeat Analytics Lab

Garmin reported that it opened its Firstbeat Analytics Lab in Jyväskylä, Finland. The research and testing facility will support the development of smartwatches, cycling computers and advanced wellness products.

OrderMyGear Appoints VP of Revenue Operations

OrderMyGear promoted Adam Gainey to VP of revenue operations. The company said Gainey would play a pivotal role in developing and executing on strategies that improve client acquisition, growth and satisfaction.

Life Fitness Hires New Chief Executive Officer

Life Fitness, the maker of commercial fitness equipment, tapped Jim Pisani as CEO effective immediately, with Paul Stoneham transitioning from a senior advisor to the company’s Board of Directors. Most recently, Pisani led the Outdoor & Recreation Business Segment for Newell Brands and was the global president of Timberland.

Academy Sports To Open Store in Fredericksburg, VA

Academy Sports and Outdoors, Inc. will open its first store in Fredericksburg, VA, in the fall of 2023; this is the retailer’s second store in Virginia. The store’s footprint is over 77,000 square feet.