SGB Update Sports & Fitness

Brick Bodies CEO Vicki Brick Passes Away
When faced with the challenges of a Stage 3 ovarian cancer diagnosis in 2021 at the age of 40, Vicki drew upon her courage, her tenacity and her family to tackle cancer with a fighting spirit, Clark said.

Player Development Index and Junior Golf Hub Promote Eric Allen to CEO
Allen brings a wealth of experience in marketing, sales and management leadership, having held key positions at youth sports tech companies and GameChanger, Dick’s Sporting Goods, Lovesac, Pepsi and Pure Leaf.

Pvolve Franchise to Open Studio in Hawaii
Velvet Voelz, with˙15 years of experience working in the renewable energy sector, will bring the Pvolve method to Honolulu as part of the brand’s nationwide expansion.

REP Fitness Moves to DTC Model in the UK
REP Fitness will conclude its distribution partnership with Fitness Superstore on September 30, 2025. The company will also introduce a B2B sales channel in the UK, enabling businesses of all sizes to access its lineup of strength equipment.

NRF Expected Cargo Traffic to Drop Dramatically Before Latest Tariff Moves
The latest Global Port Tracker report released on April 9 by the NRF and Hackett Associates suggests cargo traffic will drop dramatically beginning next month; however, that outlook might change given the changes in the tariff picture.

Costco Sees March Comps Grow 9.1 Percent x-Gas; E-Commerce Up High Teens
Costco reported net sales of $25.5 billion for the retail month of March, the five weeks ended April 6, 2025, an increase of 8.6 percent from $23.5 billion in fiscal March last year.

Fleet Feet Franchisee to Open Third North Carolina Store in Jacksonville
Michelle Fogle opened her first Fleet Feet store at the Forum Shopping Center in Wilmington, NC 10 years ago, followed by a second Wilmington location two years ago.

Peloton Names Chief Operating Officer and Chief Commercial Officer
Peloton Interactive, Inc. announced changes to its leadership team with the appointment of Charles Kirol to the newly created role of chief operating officer, reporting to president and CEO Peter Stern, effective April 14.

Perfect Game Adds a Pirate as New Managing Partner
Mary Williams will spearhead the growth and development of softball tournaments within the Perfect Game SEC organization in her new role while bringing nearly 3,500 teams with her.

Interactive Strength Acquires Wattbike; Pushes Toward $65M in Pro Forma Revenues
UK-based Wattbike, founded in 2008 to support Team GB, the UK’s Olympic team, generates $15+ million revenue annually. This transaction is expected to enable TRNR to generate more than $65 million in 2025 revenue on a Pro Forma basis.

The Athlete’s Foot Promotes Matt Lafone to CEO
Matt Lafone, president and GM of Americas, takes the helm as global CEO, steering TAF toward a unified vision with new operational and innovation strategies.

Ciele Athletics Appoints First CEO
Jano Arabaghian brings extensive global leadership experience to the role, having worked for Red Bull, The North Face, Oakley, and Vans. Most recently, he was the head of action-sports sales for Vans North America and previously as general manager of Vans Canada,

SuperX Appoints Ryan DeLuca to Advisory Board
Through official partnerships with Marvel, Star Wars, Mortal Kombat, DC Comics, Hasbro, Ubisoft, Disney, and more, SuperX is going from a niche brand focused on creating superhero activewear to being recognized as a collaborative fitness brand for pop culture.

HFA: One in Four Americans Belonged to a Gym in 2024
A record 77 million Americans, or 25 percent of the population ages six and older, were members of a gym, studio or other fitness facility in 2024, according to data collected and analyzed by the Health & Fitness Association.

Puma SE Promotes Tara McRae to President of North America Unit
McRae, who previously led Puma’s marketing and brand strategy in North America, will assume the role immediately, replacing Bob Philion, who leaves the company after 20 years, including eights years as North America president.