SGB Update Sports & Fitness
Ōura Acquires Sparta Science
Integrating the technology, Oura expects the insights will add a further level of support for its corporate wellness, healthcare, and government clients.
Vuori Opens London Flagship Store on Regent Street
Vuori opened a flagship store on London’s Regent Street, marking its second location in London and its first flagship internationally. It also operates flagships in Encinitas, CA location near its headquarters and in Manhattan.
Crunch Franchisee to Open Fitness Facility in Green Bay, WI
The 31,000-square-foot fitness facility in Green Bay, WI, is operated by Crunch Fitness franchise Ken and Brian McGlone of MFG Green Bay, Inc.
Equinox Appoints CFO and Chief People Officer
The U.S.-based luxury fitness company and health club headquartered in New York City, hired Matt Dunnigan as CFO on October 22. Koback Pursel will assume the position of chief people officer on December 2.
Nike Appoints New Chief Diversity Officer
Kizmet Mills was previously a senior director in Nike’s DEI division. Her role becomes effective on November 11. She replaces James Loduca who announced his exit on LinkedIn.
Underground Printing Opens CU Boulder Location
The company’s newest retail location in Boulder, CO marks the company’s 30th location and its first in Colorado, situated on campus at the University of Colorado Boulder.
Orangetheory Fitness Franchisees Open Five Studios in October
The five new studio locations opened in October 2024 are located in Jackson, TN, South Oklahoma City, OK, Spanish Springs, NV, Beauport, Quebec, and Wading River, NY.
Mount to Coast Taps Brooks’ Doug Rosenberg as U.S. Country Manager
Mount to Coast, the running footwear start-up based in Hong Kong, named Doug Rosenberg as its U.S. country manager. Most recently, Rosenberg served as Brooks Running’s director of global footwear business and strategic sourcing,
PureGym Wins Bankruptcy Auction for Blink Fitness Assets
PureGym, backed by Leonard Green & Partners and KKR, will acquire Blink’s corporate operations and a substantial portion of Blink’s locations, with a focus on New York and New Jersey, for $121 million in cash.
HealthFitness Acquires Corporate Fitness Works
The provider of fitness, wellness, and injury prevention programs owned by Trustmark has acquired Corporate Fitness Works, an industry leader in delivering custom onsite and virtual fitness management solutions.
Gildan Activewear Raises FY Revenue Guidance on Activewear Strength
Gildan Activewear Inc.’s third-quarter sales grew 2.4 percent, slightly ahead of guidance, as a 6 percent gain in activewear sales offset an 18 percent slump in its hosiery and underwear sales tied to its phase-out of its Under Armour sock license. Earnings rose 15 percent on improved margins.
Peloton Names Former Apple, Ford Exec as New CEO
Peloton named Peter Stern as its new CEO and president, effective January 1, 2025. Stern currently serves as president of Ford Integrated Services and before that held leadership roles at Apple and Time Warner Cable.
U.S. Olympic and Paralympic Properties Name Nike Exec as CEO
John Slusher, Nike’s long-tenured sports marketing EVP, was named as CEO of the U.S. Olympic and Paralympic Properties (USOPP) for the 2028 Los Angeles Olympics. Ann Miller, the company’s executive vice president, chief legal officer and a 14-year Nike veteran, will replace Slusher as EVP of global sports marketing.
Nike, Inc. Shifts Senior Team Roles in Sports Marketing, Legal and Supply Chain
The company and new CEO Elliott Hill continue to make changes in its Senior Leadership Team (SLT), as it moves to position the company for renewed growth and brand energy.
BOA and Primaloft Lead Compass Diversified’s Q3 Active Brands Gains
Compass Diversified Inc. (CODI) reported sales grew 22.3 percent at BOA and 25.2 percent at PrimaLoft to lead the gains among its active lifestyle brands.
