SGB Update Sports & Fitness

Ghost Golf Appoints VP of Sales

Jim Jamison will spearhead Ghost Golf’s efforts to establish a presence in the Green Grass and Big Box Retail markets, which are focal points for its growth strategy in 2024.

Target Corp. Beats on Q4 Earnings Estimates but Sales Fall Short

Sales fell short of expectations in Q4 on a tough holiday selling period, but earnings beat estimates as the retailer posted GAAP and Adjusted EPS of $2.98, compared with $1.89 in Q4 2022. Analysts were reportedly looking for $2.42 a share.

Gymshark Appoints First Chief Digital Officer

Carly Natalizia was promoted to Chief Digital Officer at Gymshark. She joined the company in 2022 as vice president of marketing, International leading the marketing team for the UK, EMEA and APAC. She was promoted to global marketing director in January 2024.

Life Fitness Promotes Mahadevan to Chief Commercial Officer

Andrew Mahadevan has led Life Fitness’ Asia Pacific region as vice president and managing director since 2019. His promotion follows the retirement of Frank van de Ven, Life Fitness’ current chief commercial officer.

PPA Tour and Major League Pickleball Close Merger

The professional pickleball organizations Carvana PPA Tour (PPA Tour) and the MLP by Margaritaville (MLP) announced today the completion of the company’s previously announced merger and the formation of a singular pro pickleball holding company. 

Orangetheory Fitness and Self Esteem Brands to Merge in All Stock Deal

The combination of Orangetheory Fitness, Anytime Fitness, Waxing the City, Basecamp Fitness/SUMHIIT Fitness, The Bar Method, and Stronger U Nutrition will represent $3.5 billion in systemwide sales and approximately 7,000 franchise locations across 50 countries.