SGB Update Sports & Fitness

Report: Woods and Golf Balls Help Drive Positive Golf Equipment Growth in August

Golf Datatech reported that golf equipment sales posted an increase in on-and off-course specialty stores in August after 11 consecutive months of contracting sales. Total golf equipment sales reportedly grew by almost 3 percent for the month in the channel, driven by the Woods and Golf Balls categories.

Report: Adidas Appoints New Digital Chief

Scott Zalaznik, Adidas’ SVP of digital, is leaving the company, according to a report from Germany’s Manager Magazin. His successor is Tobias Seemann, who joins the company as SVP of global digital and e-commerce in October.

Burley Names New National Sales Manager

Burley promoted Carson Kiesewetter to national sales manager, overseeing and coordinating sales strategies for the company’s U.S. retail partners.

Nike Misses Revenue Estimates on Weak North America; Profits Beat

Nike, Inc. reported profits slipped 1 percent in the fiscal first quarter ended August 31. Sales grew 2 percent on a currency-neutral basis as double-digit gains in China helped offset a 1 percent decline in North America. Earnings came in well above analyst targets but sales were slightly below.

EXEC: ASOS plc Warns on Fiscal Year Cashflow Issue Due to Timing Effects

The retailer typically receives cash from their sales gross of returns and sales tax immediately. However, the cash outflow from sales tax, returns and variable costs associated with those sales predominantly impacts the following two months. The impact will reverse during September and October.

Report: Golf Apparel Sales Weaken in August, Led by Headwear

Golf Datatech reported that golf apparel sales were down in on- and off-course specialty stores for the second straight month in August, falling by 3.5 percent after a 3.6 percent drop in July. The July decline was the first decrease in 18 months

SFIA Study Finds Americans Continuing Pandemic-Discovered Fitness Routines

The Sports & Fitness Industry Association’s 2023 Tracking The Fitness Movement Report identified that participation in fitness activities grew 5.3 percent, or by 10.4 million people, since 2017. Total fitness participants rose by 800,000 year-over-year in 2022 to 205.8 million, hitting a high of 67.4 percent, surpassing the 67.3 percent rate in 2019 and 2021.