SGB Update Sports & Fitness

Gatorz Eyewear Hires New Head of Marketing

The performance eyewear manufacturer, appointed industry veteran Scott Sorensen as head of marketing, overseeing consumer and product marketing strategies, strengthening the brand’s positioning and executing growth initiatives.

GroupeStahl Names Chief Revenue Officer

GroupeSTAHL, the heat printing technology company, promoted Josh Ellsworth to the position of chief revenue officer. He has worked for the company since 1999.

RIA’s Runchella Rebrands to The RIA Summit

The Running Industry Association (RIA) announced it rebranded its annual member event to The RIA Summit, to take place from April 29 to May 2, 2024, at the Union Station Hotel in St. Louis, MO.

Hyosung Textiles Adds to Global Marketing Team

The company hired outdoor industry professional Laura Nilo as its U.S. marketing manager, West Coast, and marketing strategist Christiane Rauch as a senior consultant in Northern Europe for Hyosung Spandex.

Walmart Names VP, Walmart GoLocal

Walmart hired Rina Hurst as vice president of Walmart GoLocal, the retailer’s delivery service platform. Hurst joins Walmart from Shipt, where she was chief business officer.

Alo Yoga Opens at Hudson Yards

Alo Yoga opened a store at Hudson Yards, its sixth in New York City and 59th in the U.S. The company reported plans earlier this year to open over 100 stores by 2024, including its first stores in London and Paris.

Hoka Opens First London Flagship

Hoka, owned by Deckers Brands, opened its first retail store in Europe at Shaftesbury Capital’s Covent Garden in London. The 1,750-square-foot space at 2-3 James Street sells the brand’s full line of footwear, apparel and accessories. 

Puma SE CEO Sees Return to Growth in the U.S. in 2024

In an interview Friday with Euro am Sonntag, the news outlet, Puma CEO Arne Freundt said he expected Puma to return to double-digit growth in China this year and return to growth in the U.S. in 2024.