SGB Update Sports & Fitness
Pvolve Adds Five New Studios in Four Key U.S. Markets
The five new studios will be in Illinois, Kansas, Connecticut, and North Carolina. The Illinois location continues to deepen the brand’s presence in Chicago and the greater metro area.
U.S. Consumer Confidence Improves in May After Five Months of Decline
May’s rebound in confidence was broad-based across all age and income groups and shared across all political affiliations, with the strongest improvements among those identifying as Republicans.
Crunch Fitness Franchisee Adds Four New Midwest Crunch Gyms
Primetime Fitness announced a significant expansion across Ohio and Michigan with the acquisition and development of four new gyms. The company, founded in 2016, operates 23 gyms across Michigan, Ohio, Kentucky, and Tennessee.
Crunch Franchisee to Open 85th Crunch Fitness in Georgia
“We’re excited to expand our footprint to 14 clubs in the Atlanta area with this gym location in Gainesville, GA,” said Tony Scrimale, CEO of CR Fitness Holdings. “This 3.0 location takes everything our members love about Crunch to the next level, with premium amenities, the latest equipment, and a fun, welcoming atmosphere that caters to everyone.”
Life Time Opens Club in Boulder’s 29th Street Mall
Life Time Boulder follows the April 2024 opening of Life Time Denver West. Other Colorado locations include Centennial, Cherry Creek, Colorado Springs, Flatirons, Parker, and Westminster.
Life Time Life Opens Phase One of Indiana Athletic Club
The member facility offers nine indoor pickleball courts, six indoor tennis courts, a viewing area with lounge seating, and a pro shop. The second and final phase of the 135,000-square-foot space is on target to open in summer 2026.
Walmart Restructures; Cuts Roughly 1,500 Corporate Jobs
The retailer is streamlining its global tech and Walmart U.S. operations, affecting approximately 1,500 employees. The U.S. retail cuts are mainly in the end-to-end operations teams and the Walmart Connect marketing organization.
Hoka and Ugg Parent Deckers Brands Names New Board of Directors Chair
Davis succeeds Michael F. Devine, III, who is retiring from the Board after over 14 years of service, including six years as chair. Her appointment is effective immediately.
Strava to Acquire Cycling Training App
Strava, which last month announced the purchase of running training app Runna, plans to acquire cycling training app The Breakaway.
Deckers Posts Fifth Straight Year of Double-Digit Revenue and EPS Growth
Hoka brand net sales increased 10.0 percent, Ugg brand net sales increased 3.6 percent, and Other brands net sales, which now includes Teva, Ahnu and Koolaburra, decreased 6.3 percent year-over-year.
On Elects Helena Helmersson to Board of Directors
Helmersson brings a wealth of experience from her long-standing career in the fashion industry. She served as the CEO of H&M Group from 2020 to 2024. She began her career at H&M in 1997 as a business controller in the company’s buying office and advanced through key leadership roles.
Cole Haan to Launch Performance Golf Apparel Line Spring 2026
The global American lifestyle, footwear and accessories brand, reported signing an exclusive agreement with Catapult Group to introduce a new performance apparel division. Cole Haan Golf Apparel will launch globally in Spring 2026, with racket sports and performance lifestyle collections to follow.
Zepp Health Corp. Sees DD Boost from Amazfit Brand in First Quarter
Consolidated sales declined 3.6 percent for the quarter, due primarily to the $5.0 million decrease in the sales of Xiaomi wearable products. Sales of Amazfit products grew 10.2 percent year-over-year, reportedly marking a return to growth since the first quarter of 2022.
The Picklr to Open 20 Clubs in Japan, with the First in Tokyo
With development oversight and ongoing support from The Picklr’s corporate team in Utah, all Japan-based clubs will reflect the same aesthetic, amenities, programming, and membership offerings as clubs in the U.S. and Canada.
Pickleball Kingdom Franchise to Open in Tinton Falls, New Jersey
The franchise club will offer a full suite of member benefits to provide optimal playing conditions combining outdoor court surfaces with an indoor environment for consistent play regardless of weather.
