SGB Update Sports & Fitness

Sports Endeavors Extends Reach to the Midwest with Soccer Master Acquisition
Sports Endeavors, a portfolio company of Seawall Capital, LLC, acquired Soccer Master, a six store specialty chain based out of St. Louis, MO, serving four Midwest states.

Crunch Franchise to Open Crunch Norfolk this Fall
Crunch Norfolk will be Fitness Ventures LLC’s 68th gym and fourth location in Virginia, with plans to open at least 10 more gyms in 2025.

Strava to Acquire Runna Running Training App
The “acquisition unites the world’s largest fitness community with a leading app in the fiercely competitive running training space, creating compelling value for users and shareholders of both companies.” The transaction is subject to customary closing conditions.

PickleRage Expands Midwest Footprint with Ohio Franchise
PickleRage at Centerville is part of a larger, nationwide expansion strategy as the brand continues to grow its presence in markets nationwide.

SGB Updates Will Not Publish on Good Friday, April 18
SGB Media will not publish its regular SGB Morning Update or SGB Evening Update newsletters on Friday, April 18 in observance of Good Friday. SGB will resume normal distribution on Monday, April 21.

Revelyst Transitions President Role at Precision Sports Technology Platform
Jeff Foster is assuming the role as president of the company’s Precision Sports Technology segment as Jon Watters and Scott Werbelow, co-presidents and Foresight Sports co-founders, move into special adviser roles with the company.

Stretch Zone Franchise Opens in Bakersfield, CA
This marks Stretch Zone’s 389th nationwide and is operated by first-time studio franchisees Nehal Samtani and Mina Rama.

Play it Again Sports Parent Gets Q1 Bottom-Line Bump from Settlement
The run-off of the franchisor’s leasing portfolio for the Plato’s Closet, Once Upon A Child, Play It Again Sports, Style Encore and Music Go Round retail brands that was first announced in May of 2021 is “substantially complete.”

PGA Tour Superstore CEO Dick Sullivan to Retire
Sullivan will retire from his day-to-day CEO role with the company later this summer. He will remain CEO until a new leader is in place and then continue as executive chairman of the company into the future.

Lids Begins Nationwide Roll Out of New In-Store Format
This rollout represents a customer-centric experience where every visit feels personal, engaging and tailored to the individual. Lids will use key learnings from the initial store openings to continue evolving and expanding the in-store concept.

Newton Golf Company Expands Tour Presence with Key Appointments
Andy Harris and Jeff Opheim will represent the company as Tour reps for the PGA Tour, PGA Tour Champions and Korn Ferry Tour. Company Founder and Chief Technology Officer Aki Yorihiro will take on a key role as Tour representative for the LPGA and PGA Tour Champions.

Planet Fitness Franchisee Joins NewRoad Capital Partners
The new partner at the firm, Vincent Love, is based out of Denver, CO. He is a Planet Fitness franchisee, owning five gyms in Colorado and Wyoming.
NSGA Report: Pickleball Grows 56 Percent; Flag Football Leads Youth Team Sports Growth
Most sports/activities tracked (35 of 56) experienced increased participation for 2024. Pickleball’s boom continued as it increased 56 percent to 15.4 million participants. It is the third consecutive year the sport has seen a year-over-year increase of more than 50 percent.

Crunch Fitness Acquires Nine 24 Hour Fitness Gyms in Florida
With the opening of these nine new locations, CR Fitness Holdings, LLC, led by industry veterans Vince Julien, Geoff Dyer, Scrimale, and Jeff Dotson, will now operate 84 gyms across Texas, Florida, Georgia, North Carolina, and Tennessee.

Under Armour Appoints Three New Members to Board of Directors
Effective April 15, Dawn N. Fitzpatrick, Eugene D. Smith, and Robert J. Sweeney joined the company’s Board of Directors, which also includes Douglas E. Coltharp, Jerri L. DeVard, Mohamed A. El-Erian, Carolyn N. Everson, David W. Gibbs, Karen W. Katz, Eric T. Olson, Kevin A. Plank, and Patrick W. Whitesell.