SGB Update

PXG Opens First Stand-Alone East Coast Studio

PXG recently opened its first brick-and-mortar location on the East Coast. Continuing to expand PXG’s footprint, PXG Philadelphia marks the company’s eleventh retail and golf club fitting studio in the United States.

Gympass Acquires Trainiac

Gympass announced its acquisition of Trainiac, a company that specializes in one-on-one online personal training. The business will become Trainiac by Gympass.

Reebok Secures India Licensee

Aditya Birla Fashion and Retail Ltd (ABFRL) has signed a long-term licensing agreement with Authentic Brands Group (ABG) to distribute and sell Reebok products in India and other ASEAN (Southeast Asian) countries.

Signa Sports United Goes Public On New York Stock Exchange

Signa Sports United (SSU), the Berlin-based sports e-commerce and technology platform, completed its previously announced business combination with Yucaipa Acquisition Corporation. The combined company will operate as Signa Sports United and its common stock will begin trading under the symbol “SSU” on the NYSE.

Nike Puts Global Media Account Under Review

Nike is reportedly conducting a full review of its media accounts, according to Advertising Age. The company has not run a global media review of this scale in more than a decade.

USA Cycling Announces New Chief Marketing Officer

USA Cycling announced that Erika Lehman will take on the chief marketing officer role in the Colorado Springs office. She comes off a growth-focused leadership role at US Figure Skating.

Strava Appoints Board Member

Strava announced the board appointment of Gustav Gyllenhammar, Spotify’s vice president, markets and subscriber growth.

Prince Secures New Footwear Partner

Prince, the racquet sports and lifestyle brand owned by Authentic Brands Group (ABG), has partnered with Pajar Canada, to launch lifestyle footwear.