PXG Opens First Stand-Alone East Coast Studio
PXG recently opened its first brick-and-mortar location on the East Coast. Continuing to expand PXG’s footprint, PXG Philadelphia marks the company’s eleventh retail and golf club fitting studio in the United States.

CriticalPoint Capital Completes Sale Of JackRabbit To Fleet Feet
Affiliates of CriticalPoint Capital, LLC announced the closing of the sale of JackRabbit to Fleet Feet.

Gympass Acquires Trainiac
Gympass announced its acquisition of Trainiac, a company that specializes in one-on-one online personal training. The business will become Trainiac by Gympass.

November Retail Sales Put Holiday Season On Track To Set New Records
Retail sales continued to grow in November, putting the 2021 holiday season on the home stretch for record spending despite inflation, supply chain disruptions and COVID-19, the National Retail Federation said.

Reebok Secures India Licensee
Aditya Birla Fashion and Retail Ltd (ABFRL) has signed a long-term licensing agreement with Authentic Brands Group (ABG) to distribute and sell Reebok products in India and other ASEAN (Southeast Asian) countries.

Dick’s SG To Close Store In Williamsburg, VA
Dick’s Sporting Goods is closing its store at the Marquis Shopping Center in Williamsburg, VA on January 2, according to a report from wydaily.com.

LIV Golf Investments Adds SVP, Global Head Of Partnerships And Head Of Strategy
LIV Golf Investments, led by retired professional golfer Greg Norman, announced that it has appointed Monica Fee and Lily Kenny as senior vice president, global head of partnerships and head of strategy, respectively.

Signa Sports United Goes Public On New York Stock Exchange
Signa Sports United (SSU), the Berlin-based sports e-commerce and technology platform, completed its previously announced business combination with Yucaipa Acquisition Corporation. The combined company will operate as Signa Sports United and its common stock will begin trading under the symbol “SSU” on the NYSE.
Genesco Signs U.S. License For Etonic Footwear
Genesco Inc. has signed a new three-year licensing agreement with heritage-running brand Etonic to be its exclusive U.S. and Canadian footwear licensee.

Nike Signs First NIL Student-Athlete Deal
Nike has made its first name, image and likeness (NIL) deal with a college athlete, signing UCLA women’s soccer player Reilyn Turner.

Nike Puts Global Media Account Under Review
Nike is reportedly conducting a full review of its media accounts, according to Advertising Age. The company has not run a global media review of this scale in more than a decade.
USA Cycling Announces New Chief Marketing Officer
USA Cycling announced that Erika Lehman will take on the chief marketing officer role in the Colorado Springs office. She comes off a growth-focused leadership role at US Figure Skating.
Strava Appoints Board Member
Strava announced the board appointment of Gustav Gyllenhammar, Spotify’s vice president, markets and subscriber growth.
Callaway Golf Announces New $50 Million Stock Repurchase Program
Callaway Golf announced that its Board of Directors has authorized the company to repurchase up to $50 million of its common stock in the open market or in private transactions.
Prince Secures New Footwear Partner
Prince, the racquet sports and lifestyle brand owned by Authentic Brands Group (ABG), has partnered with Pajar Canada, to launch lifestyle footwear.