SGB Update

WFSGI Appoints Head Of Cycling

World Federation of the Sporting Goods Industry (WFSGI) announced that Michelle Smyth is its new head of cycling.

Report: Peloton Suspends Bike And Treadmill Production Amid Slowdown

According to a confidential internal presentation dated January 10 attained by CNBC, Peloton has paused its Bike production for two months, from February to March, due to a “significant reduction” in demand attributed to heightened price sensitivity and competition.

Wilson To Open Flagship In New York City

Wilson will open its second store at 594 Broadway in the SOHO district of Manhattan on January 21. The brand’s first store opened last July in Chicago.

Cardinal Cycling Group Acquires Detroit Bikes

Cardinal Cycling Group has acquired the assets of Detroit Bikes, including the brand, inventory and production facility. Zak Pashak, Detroit Bikes founder, will remain a partner in the new company and continue factory management and business development.

RYU Hires Marketing Director

RYU Apparel, Inc. announced it had hired Zachary Beers as marketing director. Beers comes to RYU from Arc’Teryx having worked there for the past seven years as head of Brand Experience/Go To Market.

JD.com Partners With Shopify

Chinese online retailer JD.com announced it had formed a strategic partnership with Ottawa-based Shopify to help U.S. merchants sell their products in Mainland China. The partnership marks a step up in the China expansion for Shopify and is another in JDs internationalization trajectory.

Atomic Appoints Creative Director, Freeride And Freeski

Atomic has hired freeskier and artist, Chris Benchetler, as creative director, Freeride and Freeski. In this role, he is responsible for visuals, creative and design for the brand’s global freeride and freeski products.

Trango Climbing Hires Director Of Product

Trango announced Ty Foose as their new director of product. As one of the original founders of the climbing hold brand eGrips, acquired by Trango in 2002, Foose’s experience will be vital as the brand continues to expand innovation upon all product ranges from sport, trad, gym, bouldering, to alpine climbing.

SRAM Acquires Hammerhead

SRAM announced Wednesday the acquisition of Hammerhead which makes the Karoo 2 GPS cycle computer.

HEST Announces Team Growth

HEST, the manufacturer of outdoor sleep products, announced three new hires—Frank Pet, chief financial officer; John Maguire, digital marketing manager; and Jeff Krahenbuhl, sales director.