SGB Update

Winter Feels Good’ Campaign Snags Awards

The “Winter Feels Good” public awareness campaign to promote the health and fitness benefits of snow sports participation has been honored by the Public Relations Society of America (PSRA) and the International Association of Business Communicators (IABC)

Smith Optics Inks Danielson to Cycling Team

Smith Optics has added rising road cycling star and hill climb specialist Tom Danielson to its roster of top professional athletes. Twenty-six-year-old Danielson, a resident of Durango, Colorado, is one of the U.S.'s most promising up-and-coming cyc

PGA Fall Expo Sees Jump in Attendance

PGA Golf Exhibitions said the 2004 PGA Fall Expo gained 32% in PGA Professional attendance compared to the 2003 event with a 13% growth in PGA and non-PGA buyer attendance and a 7% increase in total industry attendance. A total of 4,202 industry professio

Rocky Shoes and Boots Reaffirms Q3 Outlook

Rocky Shoes & Boots, Inc. anticipates record net sales and record earnings per share for the three months ended September 30, 2004. For the third quarter of 2004, the Company expects net sales to increase approximately 22% to $50 million and fully dilute

Pacific Hires New VP of Product Development

Pacific Cycle has hired Ellen Johnson as vice president of product development. Johnson is a 20-year veteran of the bicycle industry and spent the last five years as Huffy’s vice president of product management. Prior to Huffy, Johnson worked at Specializ

Silva Renews Sponsorship with RFA Media

Silva has renewed their agreement to remain one of the major sponsors of Adventure Sports magazine's Mobile Tour next year. The Tour provides a grassroots opportunity for sponsors to take part in the fastest growing demographic in the outdoor industr

True North Adds Marketing Division

Mike Coogan has joined True North Brand Group to open a marketing division within True North aimed at supplying brands in the outdoor, athletic and fashion market segments with a range of marketing programs. In addition to Public Relations, True North now

Golite Expands Licensing Efforts in Bike Market…

Golite has been stepping up their efforts in the bicycle industry, and has inked three new licensing deals for sublimated jerseys for the 2005 product season. The company launched their first cycling apparel line at Interbike 2003, and quickly realized th

Sporting Goods Real Estate Moves…

Scheels All Sports has reportedly accelerated construction of its new 265,000 sf flagship store and corporate headquarters in Fargo, North Dakota, due primarily to a strengthening economy. Work on the $32 million project was to begin in a year, but will

Accell Acquires Second German Parts Distributor…

The Accel group has taken yet another step in consolidating the bicycle, bicycle parts, and accessories distribution market in Europe. Over the past year, Accel has acquired two Dutch bicycle distributors – Junker, and F. Van Buuren – as well as a German

Herbst to Retire from Arc’Teryx CEO Post

Tom Herbst will resign as CEO at ARC’TERYX Equipment Inc. effective January 31, 2005. Herbst, most of whose 30+ years in the outdoor industry were at the helm of Mountain Equipment Co-op, joined ARC’TERYX as a shareholder and adviser in 1998. He became

Interbike’s OutDoor Demo Evolves…

Preliminary reports from Eurobike and the Milan Bicycle show seem to be pointing to an exciting week at Interbike, and as the industry evolves Interbike’s management team has created more opportunities for the show to evolve as well. Each year, the Inter

Vail Revenues Increase Despite Decline in Skier Days…

Vail Resorts continued its march toward higher efficiency in the company’s fiscal fourth quarter, with Mountain revenue decreasing 4.8%, from $32.3 million to $30.8 million this year. However, Mountain expense decreased $7.1 million, or 11.7%, to $53.3 m