Winter Feels Good’ Campaign Snags Awards
The “Winter Feels Good” public awareness campaign to promote the health and fitness benefits of snow sports participation has been honored by the Public Relations Society of America (PSRA) and the International Association of Business Communicators (IABC)
Smith Optics Inks Danielson to Cycling Team
Smith Optics has added rising road cycling star and hill climb specialist Tom Danielson to its roster of top professional athletes. Twenty-six-year-old Danielson, a resident of Durango, Colorado, is one of the U.S.'s most promising up-and-coming cyc
PGA Fall Expo Sees Jump in Attendance
PGA Golf Exhibitions said the 2004 PGA Fall Expo gained 32% in PGA Professional attendance compared to the 2003 event with a 13% growth in PGA and non-PGA buyer attendance and a 7% increase in total industry attendance. A total of 4,202 industry professio
Rocky Shoes and Boots Reaffirms Q3 Outlook
Rocky Shoes & Boots, Inc. anticipates record net sales and record earnings per share for the three months ended September 30, 2004. For the third quarter of 2004, the Company expects net sales to increase approximately 22% to $50 million and fully dilute
Pacific Hires New VP of Product Development
Pacific Cycle has hired Ellen Johnson as vice president of product development. Johnson is a 20-year veteran of the bicycle industry and spent the last five years as Huffy’s vice president of product management. Prior to Huffy, Johnson worked at Specializ
Silva Renews Sponsorship with RFA Media
Silva has renewed their agreement to remain one of the major sponsors of Adventure Sports magazine's Mobile Tour next year. The Tour provides a grassroots opportunity for sponsors to take part in the fastest growing demographic in the outdoor industr
True North Adds Marketing Division
Mike Coogan has joined True North Brand Group to open a marketing division within True North aimed at supplying brands in the outdoor, athletic and fashion market segments with a range of marketing programs. In addition to Public Relations, True North now
Redfeather Snowshoes Selects CenterStone Technologies for Online Order Management
CenterStone Technologies, Inc, a Denver-based developer of Web software and services for managing sales orders, announced that Redfeather Snowshoes has selected CenterStone to provide business-to-business sales order management software for its retail cus
Deckers Expands Ugg Brand Reach with Licensing Deal…
Deckers Outdoor Corp. has entered into a license agreement with Fownes Brothers, Inc. for the sale of UGG Australia branded cold weather accessories in the U.S. Under the terms of the agreement…
Golite Expands Licensing Efforts in Bike Market…
Golite has been stepping up their efforts in the bicycle industry, and has inked three new licensing deals for sublimated jerseys for the 2005 product season. The company launched their first cycling apparel line at Interbike 2003, and quickly realized th
Sporting Goods Real Estate Moves…
Scheels All Sports has reportedly accelerated construction of its new 265,000 sf flagship store and corporate headquarters in Fargo, North Dakota, due primarily to a strengthening economy. Work on the $32 million project was to begin in a year, but will
Accell Acquires Second German Parts Distributor…
The Accel group has taken yet another step in consolidating the bicycle, bicycle parts, and accessories distribution market in Europe. Over the past year, Accel has acquired two Dutch bicycle distributors – Junker, and F. Van Buuren – as well as a German
Herbst to Retire from Arc’Teryx CEO Post
Tom Herbst will resign as CEO at ARC’TERYX Equipment Inc. effective January 31, 2005. Herbst, most of whose 30+ years in the outdoor industry were at the helm of Mountain Equipment Co-op, joined ARC’TERYX as a shareholder and adviser in 1998. He became
Interbike’s OutDoor Demo Evolves…
Preliminary reports from Eurobike and the Milan Bicycle show seem to be pointing to an exciting week at Interbike, and as the industry evolves Interbike’s management team has created more opportunities for the show to evolve as well. Each year, the Inter
Vail Revenues Increase Despite Decline in Skier Days…
Vail Resorts continued its march toward higher efficiency in the company’s fiscal fourth quarter, with Mountain revenue decreasing 4.8%, from $32.3 million to $30.8 million this year. However, Mountain expense decreased $7.1 million, or 11.7%, to $53.3 m
