SGB Update

Nike Partners With Fordham

Nike reached an agreement to replace Under Armour as the official athletic footwear, apparel and accessory sponsor of Fordham Athletics, effective July 1, 2023.

Powder Valley Closes On Pro-Motion Deal

Powder Valley closed on its acquisition of Las Vegas, NV-based Pro-Motion Distributing,a distributor of consumer and commercial products for the e-commerce market.

Sports Direct Parent Invests In Hugo Boss

Frasers Group, the parent company of British retailer Sports Direct, reported its current investment in Hugo Boss now comprises 2,714,300 shares of common stock, representing 3.9 percent of Hugo Boss’s total share capital.

GolfTec Opens 25 Training Centers In 2022

GolfTec reported it opened 25 training centers in 2022, including seven new centers in the fourth quarter. GolfTec’s global footprint includes 243 locations worldwide.

Backbone Hires E-Commerce Director

Backbone hired Martin Mudry as e-commerce director, a new position at the company, to support its entrance into marketplace marketing across key third-party e-commerce platforms, including Amazon, Walmart, and others.

Club Champion Opens Facility In Calgary

Custom golf club fitter Club Champion and its Canadian counterpart, Tour Experience Golf (TXG), opened a new fitting studio, located in Calgary, Alberta, Canada

Next Level Apparel Acquires Stedman GmbH

Blue Point Capital Partners and its portfolio company Next Level Apparel acquired Germany-based Stedman GmbH, a designer, manufacturer and supplier of casual and sportswear blank apparel for the printwear, retail, brand specialty and other decorated apparel industries.

Zumiez Holiday Comps Fall Nearly 24 Percent

Zumiez, Inc. posted a 22.2 percent net sales decrease for the nine-week period ended December 31, 2022, compared to the nine-week period ended January 1, 2022. During the same period comparable sales decreased 23.9 percent.