Backbone hired Martin Mudry as e-commerce director, a new position at the company, to support its entrance into marketplace marketing across key third-party e-commerce platforms, including Amazon, Walmart, and others.

Mudry joins Backbone after working with Amazon, where he gained retail experience as a brand specialist and product manager of Global Sourcing/Amazon Basics. He has agency experience following a leadership role at Flywheel Digital.

“We have strategically expanded our services to support our clients as they acquire and convert more customers digitally,” said Greg Williams, president, Backbone. “The online landscape is ever-changing, and adding Martin’s skill set to the team will bolster our ability to support brands.”

Photo courtesy Backbone