SGB Update

Study Highlights Opportunities for Brands Supporting Women’s Sports

A new study by women’s sports agency Parity finds that 68 percent of U.S. sports fans trust that female athletes believe in the products they are promoting. Of the respondents, 43 percent of female sports fans and 67 percent of those who frequently watch female sports said that a brand’s partnership with a female athlete makes them more likely to make a purchase.

Hodgdon Powder Company Co-Founder JB Hodgdon Passes Away

With his brother Bob, JB Hodgdon continued the legacy of Hodgdon Powder Company started by his father and grew the company into the preeminent supplier of gunpowder and black powder substitutes for handloading and muzzleloading enthusiasts.

Amazon Extends Prime Day to Four Days

Amazon’s annual Prime Day sales event is scheduled for July 8-11, expanding to four days from two days compared to last year. The first Prime Day event began in 2015 with the goal of increasing Prime membership.

Adidas Names New Managing Director of Adidas Korea

Marcus Morent began his career at Adidas in 2005 in the retail finance institutional sector for the EMEA (Europe, Middle East, Africa) region. He later led the retail and e-commerce businesses at Adidas Korea from 2014 to 2019, serving as VP of Latin America, DTC, and, most recently, as CEO of Adidas Colombia.

Lowa Boots Names Trail Run Global Manager

Reinforcing Lowa’s broader commitment to the international growing trail segment, Samuel Grill was appointed as global category manager based at company headquarters in Jetzendorf, Germany.

OrthoLite Subsidiary Cirql Expands European Presence Through Frasson Partnership

Under the agreement, Frasson is now Cirql’s certified official partner in the EU for the development and production of technical shoe components. Frasson will serve as a key supplier and approved EU development partner, manufacturer and OEM for Cirql, a subsidiary of OrthoLite, sub midsoles and outsoles.