SGB Update

Kizik Names Chief Marketing Officer

Longtime U.S. footwear executive Elizabeth Drori will lead brand marketing efforts as the company expands its omnichannel business.

Report: Over Half of U.S. Consumers Plan to Watch Olympics

Nike is the brand most associated with Team USA, with 64 percent of consumers associating Nike, an official outfitter of Team USA, with the Olympics, followed by Adidas at 39 percent, and Under Armour at 26 percent.

Raen Appoints New President and CEO

Jesse Northcott was promoted from CFO to president and chief executive officer. He brings over 20 years of experience in finance and operations, working for the company and with other industry brands.

Falco Holsters Expands Content Creation Team

Luke Cuenco has been a freelance writer for five years, including The Firearm Blog, OvertDefense.com, OutdoorHub.com, and AllOutdoor.com, and also has past experience in website development and SEO, customer service.

Vudoo Gun Works Hires VP Sales & Marketing

Heather Miller reportedly brings over a decade of experience in the firearms industry, with a track record of driving revenue growth and enhancing brand and customer engagement.

GSM Outdoors Sold to Private Equity Firm

Platinum Equity has signed a definitive agreement to acquire GSM Outdoors from Gridiron Capital. The acquisition is expected to be completed in the third quarter of 2024. Gridiron Capital acquired GSM in 2020.