
Benchmade Adds James Brand Founder Ryan Coulter to Product Team
Benchmade has named Ryan Coulter, founder of The James Brand, as VP of product. Coulter will oversee product strategy, innovation, roadmap development, customer insights and cross-functional alignment across product, sales, marketing and manufacturing.

GoPro, Inc. Retains Houlihan Lokey to Pursue Strategic Alternatives, Including Sale
The global investment bank with strong ties into defense and consumer sectors is expected to serve as its financial advisor as the company evaluates a potential sale and other strategic alternatives.

La Sportiva Appoints New Reps for Southwest Region
La Sportiva welcomed Coldstream Sales, led Adam Selby, as its new sales representative in the Southwest.

Club Champion Opens Fitting Studio in Boston
Club Champion announced the grand opening of its newest studio in Boston, located at 125 High Street in the city’s Financial District.

Bogner Appoints Arne Freundt as CEO
German luxury apparel and skiwear brand Bogner has appointed Arne Freundt, former CEO at Puma, as its new chief executive officer, effective June 1. The appointment follows the acquisition last September of a 60 percent stake in Bogner by Katjes Quiet Luxury GmbH, the investment subsidiary of German-based Katjes International GmbH & Co.

Fanatics Commerce Appoints Chief Marketing Officer
Fanatics Commerce appointed Jamie Gersch, formerly at Rothy’s and Old Navy, as chief marketing officer, effective immediately.

Beachbody Sees Further Profit Improvement on Marketing Model Transition
The El Segundo, CA-based fitness and nutrition company saw sales slump 25 percent in the first quarter due to a shift from a multi-level marketing (MLM) structure to a single-level affiliate model, but saw profitability improve and top guidance for the third straight quarter.

Selkirk Sport Acquires Bread & Butter Pickleball Company
With the inclusion of Bread & Butter, Selkirk “expands its portfolio with a differentiated brand that speaks to a distinct consumer segment.” The acquisition is also said to enhance both companies’ platform of services as they scale internationally.

Saucony Hires Nike Vet as Chief Marketing Officer
Saucony appointed Wendy Kula, most recently Nike’s VP of women’s brand marketing, North America, as chief marketing officer.

FDRA: Footwear Inflation Accelerates Further in April
U.S. Retail footwear prices rose 4.2 percent year over year (YoY) in April, accelerating from a spike of 2.4 percent seen in March, according to the latest data from the Footwear Distributors and Retailers of America (FDRA).

EXEC: Former Chairman of Asics Appointed Honorary President of WFSGI
Asics Corp. announced that its former chairman of the board, Motoi Oyama, has been appointed honorary president of the World Federation of the Sporting Goods Industry (WFSGI).

Under Armour Shares Fall on Fiscal Q4 Earnings Miss and Weak Outlook
Revenue was down for the quarter as the declines in the North America region more than offset International growth, but the number exceeded analysts’ estimates. The company posted an Adjusted loss per share of 3 cents for the fourth quarter, missing the analyst estimate for a loss of 2 cents per share.

HeyDude Opens First Flagship Store in Austin
HeyDude opened its first flagship “Icon” store on South Congress Avenue in Austin, TX.

Quebec’s Printeez to Open U.S. Headquarters in Florida
Printeez, a Quebec-based print-on-demand and embroidery company, has leased a 34,020-square-foot industrial facility in Lakewood Ranch, FL, to serve as its U.S. headquarters and American production facility.

RealReal Lifts FY Outlook as Q1 Revenues Expand 19 Percent
The RealReal, Inc. raised its outlook for the year after reporting first-quarter results topped guidance, with gross merchandise value (GMV) and total revenue increasing 24 percent and 19 percent respectively, compared to the first quarter of 2025.









