SGB Update

Learn a Snow Sport Month Launches

For the second straight year, Learn a Snow Sport Month officially kicks off this week with free or discounted learning programs offered by alpine ski and snowboard resorts as well as Nordic centers throughout the U.S. Governors from 14 states have issued

Report: Adidas’ Reebok Turnaround on Track

Adidas AG may reach a “turnaround” for its Reebok brand as margins rise, Handelsblatt, the German business newspaper, reported, citing an interview with Reebok's head Uli Becker. New products such as its EasyTone toning collection are expected to imp

Board Retailers Association Shuffles Board of Directors

The Board Retailers Association (BRA), which represents 550 action sport retailers in the surf, skate, snow, wake, kite and wind industry with almost 3,000 storefronts across the country, announced changes and additions to its board of directors…

Pacific Sunwear Names Marketing Chief

Robert Cameron has been named senior vice president of marketing for Pacific Sunwear of California, Inc.
Prior to Pacific Sunwear, Cameron most recently served as Vice President of Levi's Brand Marketing, where he was charged with modernizing the co

Beretta Shotgun, Rifle and Apparel Take Top Awards in 2009

Beretta received top awards for new products in both shotgun and rifle categories during 2009, according to a release issued by the company. Beretta said one of the company's field jackets garnered an editorial award for both its function and style.

Element 21 Supports Dealers with TV Ads

To support its North American retailers, which include Bass Pro, Cabela's, Academy, West Marine, Sportsman's Warehouse, Gander Mountain and distributors, Element 21, has launched a $250,000 TV advertising campaign…

Element 21 Supports Dealers with TV Ads

To support its North American retailers, which include Bass Pro, Cabela's, Academy, West Marine, Sportsman's Warehouse, Gander Mountain and distributors, Element 21, has launched a $250,000 TV advertising campaign…

Hanesbrands Orders Hemp Based Fiber for Testing

A Canadian textile development company said it received an order from Hanesbrands Inc. for 10,000 pounds of hemp-based fibers for use in a full scale trial that will use German processing equipment…

ISIS Co-Founder Launches Design Studio

Poppy Gall, Co-founder of the women's outdoor apparel brand ISIS, has launched her own full service design studio. As chief designer and creative director, Gall will offer a variety of services to clients in the outdoor, snowsports and lifestyle appa

Nautilus Completes Sale of Certain Commercial Assets

Nautilus, Inc. has completed the sale and licensing of certain assets of its commercial business to Xiamen World Gear Sports Goods Co., Ltd. The sale was completed pursuant to the terms of two previously disclosed asset purchase agreements by and between

Christy Sports Offers Free Rentals At Denver Rail Park

For the second straight year, Christy Sports has partnered with Denver Parks and Recreation and Winter Park Resort to provide free snowboard and ski rental gear to underprivileged youth at the Ruby Hill Rail Yard…

U.S. Olympic Committee Names New CEO

Scott Blackmun has been named chief executive officer of the United States Olympic Committee (USOC) on Wednesday. Blackmun, a 52-year-old Colorado lawyer who formerly served as general counsel and interim CEO for USOC, will become the third person to hold

Nautilus Completes Sale of Some Commercial Assets

Nautilus Inc. said a deal to sell some of its Schwinn Fitness and StairMaster assets to Fit Dragon International Ltd. for $12.3 million has closed. The deal gives Fit Dragon the right to license indoor cycling products of the Schwinn Fitness brand to comm

Crocs General Counsel Resigns

Erik Rebich resigned as vice president, general counsel and secretary of Crocs, Inc., effective Dec. 31. Effective Jan. 1, Daniel P. Hart, the company’s current executive vice president, administration and corporate development was appointed as exec