180s Announces Promotions
180s promoted Jay Wilkins to chief operating officer and Shelley Foland to director of sales. In addition, Brian Parker has been appointed director of marketing. All changes take place immediately…
We Are Golf Advocacy Coalition Launched
We Are Golf, a coalition of four of the game's major associations, has been formed to represent the economic, human and environmental benefits of the industry at federal, state and local levels of government…
NC Legislator Defends NFL’s Right to Enter Exclusive Apparel Deals
U.S. Rep. Howard Coble (R-NC) on Thursday said the National Football League has a right to enter into exclusive agreements with apparel companies, including VF Corp., and not be in violation of anti-trust laws, according to a statement from VF Corp…
Nokia Offers Free GPS Maps with Smartphones
Nokia will begin offering GPS maps free in a move many expect to further spur smartphone sales and cut into sales of handheld GPS only devices. The Finnish cell phone company said it will offer a new version of Ovi Maps for its smartphones that includes h
Intrawest to Face Auction
Intrawest ULC, the owner of British Columbia’s celebrated Whistler-Blackcomb ski resort as well as a popular resort in Mont Tremblant, has been put on the auction block less than a month before it is slated to host the 2010 Olympic and Paralympic Ga
Cybex Names Chief Marketing Officer
Cybex International, Inc. appointed Larry Gulko as its chief marketing officer. Gulko has worked with a broad range of high-profile brands including Johnson & Johnson, Reebok, Gillette, PGA of America, Kodak, Siemens, and LPGA, among others…
Reebok To Exclusively Sponsor Lacrosse Film “Crooked Arrows”
Reebok will be the exclusive sponsor of “Crooked Arrows,” an independent movie “set in the world of lacrosse” that is set to be released in November 2011. Reebok will provide financing, equipment, apparel, along with co-branded marketing support…
True Temper Partners with AJGA
True Temper has signed on as sponsor of the American Junior Golf Association, organization dedicated to the overall growth and development of young men and women who aspire to earn college golf scholarships through competitive junior golf. True Temper sig
Boxercraft Joins National Network of Embroidery Professionals
Boxercraft, the spiritwear manufacturer, has joined the National Network of Embroidery Professionals Preferred Vendor Program. Through the program, Boxercraft is offering 2nd column pricing to all NNEP members…
Hincapie Sportswear Hires Northwest Reps
Hincapie Sportswear (Hincapie), manufacturer of clothing for the performance cyclist, has hired the Moss Bay Group (MBG) as retail sales representatives for the brand in the Northwest. Effective immediately, MBG will represent Hincapie for retail cycling
Cannondale Restructures Marketing and Product Development
Cannondale Bicycles announced a major reorganization of its global marketing and product development operations. The company has created one central group that will oversee the entire product lifecycle – from development, to manufacturing, to marketing. P
REI Ranks 14 on Fortune’s “100 Best Companies to Work For” List
REI was ranked number 14 on FORTUNE magazine’s 2010 list of “100 Best Companies to Work For.” The retail co-op was ranked 12th in 2009…
Skate Show Comes to Banff National Park
Elemental-The Show at Lake Louise will be making its world premiere on the frozen shores of Lake Louise this March with a Canadian and international cast of professional figure skaters…
Pierce Bullet Seal Target Systems Pledges $1 Million to NRA
Pierce Bullet Seal Target Systems has pledged one million dollars to benefit the National Rifle Association (NRA)…
Winchester Ammunition Receives The 2010 Cabela’s Lifetime Business Achievement Award
Winchester Ammunition has been chosen as the recipient of the 2010 Cabela’s Lifetime Business Achievement Award. The presentation was made January 18, during the Shooting, Hunting and Outdoor Trade (SHOT) Show reception in Las Vegas…
