Reebok Plans Marketing Campaign Around ZigTech
Reebok is planning a major marketing campaign including TV, print and online advertising around the launch of its ZigTech running and training shoe. ZigTech debuts at major retailers including Sport Chek, Foot Locker and Sports Experts on March 11…
Survey Shows Optimism Among Bike Dealers
Sixty percent of bike retailers surveyed by The Bike Cooperative expect positive sales growth in 2010, including 12% expecting sales growth of 10% or more. Local economics and online competition were deemed the biggest threats to sales growth this year…
Zappos Introduces Zappets
Zappos has launched a new campaign to celebrate its customer service reps. The campaign features puppet characters, called Zappets, that resemble Muppets and centers around the notion of “delivering happiness.”…
Columbia Sportswear Supports The Ocean Foundation
Columbia Sportswear Co. and The Ocean Foundation announced they are joining forces to protect and restore seagrass meadows…
FLW Outdoors Announces Sponsorship With Wolverine
FLW Outdoors, the tournament fishing organization, announced that Wolverine has joined FLW Outdoors as an associate sponsor. Terms of the agreement were not disclosed…
Truesport Alliances to Distribute MMA Clothing Line
Truesport Alliances & Entertainment, Ltd. signed an agreement with Combat Clothing, a leading MMA company, to distribute its apparel line…
Jarden Reiterates Five-Year Growth Plan
Jarden Corporation, at an analyst meeting in New York City, reaffirmed its objective to achieve diluted earnings per share of $5.00 within five years. At the Analyst and Investor Day hosted by the parent of Coleman and K2 Sports, senior management provide
Oakley Athletes Earn 65 Medals in Vancouver
Oakley, Inc. announced that its sponsored athletes earned 65 medals in Vancouver's Winter Olympics. The final tally was 24 gold, 22 silver and 19 bronze…
Vail Resorts Season-to-Date Retail Sales up 3.8%
Vail Resorts, Inc. said year-to-date revenues through March 7 for its rental/retail operations were up 5.5%, but that a late start to winter at many of its Colorado resorts would make it difficult to reach the upper range of its prior earnings guidance. R
Reebok Aiding Sidney Crosby’s Olympic Theft
Reebok is helping Sidney Crosby, the Canadian hockey Olympic star relocate his stolen hockey gear. Crosby, who scored the winning goal in overtime to defeat the US 3-2 this February in Vancouver, wants his gold-medal winning stick and glove back. Reebok C
Rosenthal to Succeed Newsome as Hibbett’s CEO
Hibbett Sports' long-time Chairman and CEO Mickey Newsome will give up the CEO's job and be replaced by the chain's Chief Operating Officer Jeffry O. Rosenthal. Newsome will become executive chairman. Both moves are effective March 15, 2010
Confluence Creates Dealer Sales Position
Confluence Watersports has hired Brad Taylor for the newly created position of director of field sales. Taylor will oversee the company’s U.S. field sales team to further develop their outdoor specialty dealer segment…
New Sales VP to Take Gibbon Slacklines to the Masses
Gibbon Slacklines welcomed Emilio Torres as VP of sales. The former Croc's Inc. employee said he would bring slacklining to the masses Gibbon Slacklines welcomed Emilio Torres as VP of sales. Gibbon Slacklines distributes exclusively through Canaima
The Outdoor Recreation Group Launching Body Glove Packs and Luggage Line
Body Glove International has issued a license to The Outdoor Recreation Group to develop a new line of backpacks, luggage, totes and accessories for outdoor, water/extreme sports markets that will hit retail shelves this summer…
Adams Golf Widens 2009 Loss
Adams Golf reported sales fell 17% in 2009, to $76.1 million from $91.5 million a year ago. Adams Golf had a net loss of $12.2 million, or $1.82 per fully diluted share, for the year as compared to a net loss of $1.5 million, or 23 cents, a year ago…
