The Bike Cooperative and Shopatron Form eCommerce Partnership
The Bike Cooperative entered into a strategic partnership with Shopatron, Inc., a collaboration designed to expand online sales opportunities for the cooperative's member retailers and supplier partners…
New Balance Earns Do Good Stamp from Ladies’ Home Journal
New Balance announced today that Ladies' Home Journal has awarded New Balance 'Do Good' Stamp for its work with Susan G. Komen for the Cure…
Reebok Donates More $25,000 to Youth Hockey in Canada and U.S.
Last week, Reebok Hockey announced that is was offering a $10,000 reward for any information that directly led to return of Sidney Crosby's 'olden' stick. With Hockey Canada's announcement on Wednesday that the stick had been recovere
Kruger Optical Taps Rich Babcock as National Sales Manager
Long-time optics sales executive Rich Babcock has joined sports optics provider Kruger Optical as its national sales manager…
Pearl Izumi Appoints Southeast Run Rep
Pearl Izumi said Joe Hurst will be joining the company as its RUN-only Agency Representative for Tennessee, Mississippi and Alabama…
Dorel Industries IBD Business Grew 25% in Q4
Dorel Industries Inc. said 25% sales growth at its Cycling Sports Group, which focuses on the IBD channel, helped drive an 11.3% increase in revenues at its Recreational/Leisure segment in the fourth quarter ended Dec. 30, 2009. Still, a shift toward lowe
SIMA Image Awards Ceremony to Move to Southern Cal. from Cabo
The Surf Industry Manufacturers Association (SIMA) announced that the next SIMA Image Awards ceremony will be held in southern California in early 2011. For the past seven years, the annual awards ceremony has been held on the final night of Surf Summit e
Saucony Signs Triathletes
Saucony, Inc. said it had signed Olympic triathlete Jarrod Shoemaker, ranked 10th in the world and top American in 2009, and Sarah Groff, a member of the USA Triathlon National Team, to multi-year endorsement contracts…
Heelys’ Q4 Revenue Sinks 26.9%
Heelys, Inc. reported fourth-quarter sales fell 26.9% to $11.4 million from $15.6 million a year ago. The company reported a net loss of $1.1 million, or 4 cents a share, versus a net loss of $5.2 million, or 19 cents, in the prior year…
PUMA Acquires Cobra Golf
Puma signed an agreement to acquire 100% of the golf equipment brand Cobra Golf from Acushnet Company, the golf business of Fortune Brands, Inc. The acquisition includes the Cobra brand as well as related inventory, intellectual property and endorsement c
Reebok Plans Marketing Campaign Around ZigTech
Reebok is planning a major marketing campaign including TV, print and online advertising around the launch of its ZigTech running and training shoe. ZigTech debuts at major retailers including Sport Chek, Foot Locker and Sports Experts on March 11…
Survey Shows Optimism Among Bike Dealers
Sixty percent of bike retailers surveyed by The Bike Cooperative expect positive sales growth in 2010, including 12% expecting sales growth of 10% or more. Local economics and online competition were deemed the biggest threats to sales growth this year…
Zappos Introduces Zappets
Zappos has launched a new campaign to celebrate its customer service reps. The campaign features puppet characters, called Zappets, that resemble Muppets and centers around the notion of “delivering happiness.”…
Columbia Sportswear Supports The Ocean Foundation
Columbia Sportswear Co. and The Ocean Foundation announced they are joining forces to protect and restore seagrass meadows…
FLW Outdoors Announces Sponsorship With Wolverine
FLW Outdoors, the tournament fishing organization, announced that Wolverine has joined FLW Outdoors as an associate sponsor. Terms of the agreement were not disclosed…
