Fila to Return to Basketball Footwear
Fila plans to return to the basketball footwear category. The company is partnering with agency Michael T. White, Inc. (MTW) to launch the new DLS Slam performance shoe by Fila along with a grassroots initiative targeted to high school, club and collegiat
Ahnu Sponsors Blind Athlete Trevor Thomas
Ahnu Footwear will sponsor Trevor Thomas in his attempt to thru-hike the Pacific Crest Trail (PCT), the first ever Mexico-to-Canada endeavor by a blind athlete…
Callaway Launches MLB Home Run Promotion
Callaway Golf Company said that throughout the 2010 season, it will provide a full set of its new Diablo Edge golf clubs to any big league player who hits a home run that travels a distance of at least 470 feet…
Moody’s Raises Collective Brands’ Ratings Outlook
Moody's Investors Service raised its outlook on Collective Brands Inc. to stable from negative. Moody's has a B1 corporate family rating on the holding company for Payless ShoeSource and Stride Rite…
Mammut’s Revenues Jump 12% in 2009
The Conzzeta Group reported that its Sporting Goods business unit, which consists of the Mammut Sports Group, increased sales in in 2009 by 11.8 % to CHF 215.3 million ($201.9 mm) from CHF 192.6 million ($180.6 mm)…
March’s Consumer Confidence Index Rebounds
Consumer confidence rose to 52.5 in March from 46.4 in February. Analysts surveyed by Thomson Reuters had expected a reading of 50…
Titleist Wins Decision in Pro V1 Patent Dispute with Callaway
Acushnet, which makes Titleist golf balls, said it won a long-running golf ball patent dispute with Callaway Golf Co. Callaway had asserted that certain Titleist golf balls had infringed on four patents originally owned by Spalding and later purchased by
Dick’s SG’s National Runners’ Month Partners with Team Fox
The Dick's Sporting Goods National Runners' Month, a major sports-marketing initiative scheduled for May 2010, named The Michael J. Fox Foundation's Team Fox program as its official charity partner and beneficiary. Together, Dick's Sp
Maverik Lacrosse Sponsors Mesa State
Maverik Lacrosse announced that it will outfit the Mesa State College “Mavericks” Men's NCAA Division II lacrosse team with equipment, bags and apparel for their inaugural 2011 season. Mesa State College is the first ever state school west of Ohio to
Gregory Mountain Adds European Distributors
Gregory Mountain Product, the backpack specialist, added five new distributors to its European sales network. The new distributors will represent Gregory in the Czech Republic, Finland, Poland, Romania and Russia…
Dorel Industries Sets Stock Buyback Plan
Dorel Industries Inc. announced a stock buyback program. Under the plan, Dorel will be entitled to repurchase for cancellation up to 700,000 Class B Subordinate Voting Shares over a twelve-month period commencing April 1, 2010 and ending March 31, 2011, r
Jordan Brand’s Launches Educational Grant Program for 2010/2011
Jordan Brand, a division of NIKE, Inc., announced the opening of its grant cycle for its Jordan Fundamentals Grant Program for the 2010-2011 school year. The program awards $1 million annually to teachers across the country who motivate and inspire studen
Woolrich Joins The Conservation Alliance
Woolrich joined The Conservation Alliance. Since 1989 The Conservation Alliance has contributed more than $7 million to conservation projects throughout North America…
Backcountry.com Promotes Jill Layfield to COO
Backcountry.com has promoted Jill Layfield to the chief operating officer, a new position. Formerly vice president of product management, Layfield will be responsible for managing the day-to-day operations of Backcountry and will ensure that their strateg
MLB Reaches Licensing Deal with Disney
Major League Baseball and Disney have reached a cross-licensing deal that includes caps, apparel, novelties and possibly children's footwear. The program officially launches at retail in and around the July 13 All-Star Game being held in Disney'
