Nike to Sponsor U.S. Open of Surfing
Nike Inc. will sign on as sponsor of the U.S. Open of Surfing, staged July 31 to August 8 in Huntington Beach, California. The company's Hurley, Nike 6.0 and Converse brands will be featured…
O’Neill Reaches Brazil Distribution Agreement
O'Neill and Active Brands announced their exclusive, long-term licensing and distribution partnership in Brazil…
Petzl America Appoints Communications Manager
Petzl, the manufacturer of technical climbing gear and Hands-Free Lighting, hired Justin Roth as Communications Manager. Roth's experience includes senior and chief editorial positions at Climbing and Urban Climber magazines for the past three years.
SPOT LLC Sponsors Backpacker Magazine’s Get Out More Tour
SPOT LLC is sponsoring Backpacker Magazine's 10th annual Get Out More Tour, which will visit specialty outdoor retailers and festivals in 48 states and 75 cities to promote the active outdoor lifestyle and teach practical outdoor skills starting…
OBIT: Plano Molding’s Glenn Simms
Glenn Simms, former VP of sales at Plano Molding Co., has passed away at the age of 90. According to The Beacon News in Aurora, IL, Simms played a significant role in developing Plano Molding's fishing tackle container business…
Spyder Names VP of Design and Merchandise
Spyder announced that J.J. Collier joined the brand as VP of Design and Merchandising. Collier's 12 years of brand experience includes posts as Senior Designer for Salomon and as Design Director at Polo Ralph Lauren RLX…
Pacific Sunwear Hires Senior Vice President, Retail
Paula Lentini has been hired as Senior Vice President, Retail, for Pacific Sunwear of California, Inc. Prior to Pacific Sunwear, Lentini was Vice President, Retail Sales and Operations for T-Mobile USA and was responsible for leading their multi-billion d
Orange 21 Narrows 2009 Loss Despite Steep Sales Decline
Orange 21's sales dropped 27.7% in 2009 to $34.2 million from $47.3 million in the prior year. The parent of the Spy Optic brand sustained a loss of $3.4 million for the year, compared to a loss of $15.2 million in 2008…
Yaktrax and Little Hotties Complete Renewable Energy Program
Implus brands Yaktrax and Little Hotties have officially completed their purchase of 2009 renewable energy certificates from the Bonneville Environmental Foundation (BEF). Through the energy saving initiative, Implus was able to assist BEF in providing en
Nike Re-Signs Lebron; New Balance Inks Pedroia
After much anticipation, pop culture icon and basketball phenom Lebron James has re-signed with Nike for an undisclosed amount. Though terms of the contract were not discussed, James' business partner Maverick Carter, CEO of LRMR, said the deal was
MLS Cup to be Played in Toronto
Major League Soccer's title game will be played in Toronto for the first time this year…
RECALL: Ardica Jackets
Ardica Technologies, in cooperation with the U.S. Consumer Product Safety Commission and Health Canada, is recalling 2,600 jackets and vests due to malfunctioning electrical connections inside the jackets and vests. The units can overheat, posing a burn
K-Swiss Signs Biggest Loser Star as Endorser
K-Swiss announced a global endorsement deal with “Biggest Loser” trainer and coach Jillian Michaels. She will represent K-Swiss and participate in interactive retail and consumer-facing programs throughout the year. In the future, Michaels will develop c
Yue Yuen Sees Q1 Revenues Slip 3.2% on Weakness in U.S., Europe
Yue Yuen Industrial Ltd., the world’s largest supplier of branded athletic and casual shoes, reported sales for the first fiscal quarter ended Dec. 31 slipped 3.2% to $1.32 billion…
K-Swiss Enters Sponsorship Deal with High Schools
K-Swiss has entered into a sponsorship deal with Home Team Marketing to put its name in about 100 high schools in the Dallas, Houston, Los Angeles and Pittsburgh markets. K-Swiss indicated the list could grow to 1,000 in 2011 if successful…
