SGB Update

Horny Toad Names Director of Marketing

Horny Toad appointed Bobbie Parisi to director of marketing. Most recently, Parisi spent four years at KEEN as the driving force behind developing the brand's positioning of HybridLife and the award winning STAND campaign…

OR Seminar to Focus on How Reps Can Use Social Media

At Outdoor Retailer Summer Market 2010, Verde PR & Consulting will present Rep University: Making Social Work for You to discuss how both inside and independent sales reps can increase sales and influence while building stronger relationships with retaile

SGMA Study: Nearly 80% of Americans Are Active

While more than 50% of all Americans are considered 'frequent' sports participants, 12% are classified as 'regular' sports participants and 15% are active on a 'casual' basis…

Sears Becomes 1st Major Retailer to Join AFIRM

AFIRM, the fitness trade group, announced that Sears has become the first retailer to join the association. Sears is the nation's largest retailer of fitness equipment, and the exclusive retailer of NordicTrack equipment in the U.S…

China Labor Shortages May Impact Fall Sporting Goods Deliveries

Of all the challenges facing the U.S. sporting goods industry in 2010, one would hardly think labor shortages in China would top the list but whether it comes to making golf clubs, toning shoes or hiking boots, the topic is dominating earnings calls and b

Battle Lines Drawn Over Toning Shoes Benefits

The American Council on Exercise (ACE), a non-profit organization that certifies fitness professionals, recently released a study on toning shoes that showed no evidence that the shoes help wearers exercise more intensely, burn more calories or improve mu

Edwin Watts Acquires Five Golf Stores in Southeast

Edwin Watts Golf Shops, LLC acquired five retail locations from Southern Golf Partners, including stores in Albany, Ga.; Augusta, Ga.; Macon, Ga.; Ocala, Fla. and Panama City Beach, Fla. Each of the stores will be converted into full-service Edwin Watts G

Brooks Launches Mobile CRM and Sweepstakes Program

Brooks Sports, Inc. is introducing its first mobile campaign around the launch of the Ghost 3 shoe. By incorporating 2D barcodes in its promotional materials, Brooks enables consumers to enter a “Host the Ghost” mobile sweepstakes to win an all-access VIP