SGB Update

Suunto Unveils Plans for U.S. Direct Distribution

Suunto has implemented a new system to directly distribute its products to U.S. retailers, one of the Finnish company’s key initiatives in expanding its business in North America.

Atmos to Exit North American Operations

Atmos, the Tokyo-based footwear retailer acquired by Foot Locker in 2021, is reportedly planning to close its three North American stores and cease online operations in the region to refocus on growing business in Japan and Asia.

PVH Corp. Debt Ratings Outlook Upgraded

S&P Global Ratings revised its debt ratings outlook on PVH Corp. to positive as the parent of Tommy Hilfiger and Calvin Klein demonstrated a track-record of maintaining leverage of less than 3x in recent years.

Kryptek Appoints COO

Kryptek Outdoor Group, the tactical and hunting apparel brand, welcomed Tim Piver as its new chief operations officer.

Report: Shot Show is Now the Third Largest Trade Show in Vegas

The show is now the eighth largest trade show in America, according to Trade Show Executive’s just-released Gold 100 rankings. The rankings were based on trade shows held throughout the U.S. in 2022 and measured by net square feet.

Swag Golf Raises $10 Million in Funding Round

Swag Golf, a golf accessory, equipment and apparel company based in Northbrook, Il, closed a $10 million growth round led by Verance Capital, a New York-based growth investment firm focused on sports and entertainment.

American Outdoor Brands Names COO

American Outdoor Brands Inc. said Brent Vulgamott, vice president of sales, operations and analytics, was promoted to chief operating officer, a newly created role. Vulgamott will continue to lead all facets of the company’s sales, operations, and analytics functions.

The Good Feet Store Opens 250th Location

The Good Feet Store, based in Carlsbad, CA, announced a milestone with the opening of its 250th store, in partnership with franchisee group, The Watermans. The new store is located at 4400 Hwy 6 #200 in College Station, TX.