Pro-Tec Athletics Re-Launches Brand
Pro-Tec Athletics is re-launching its brand with a revised logo, tagline and packaging…
Easton-Bell Sports Inc. Is Now BRG Sports Inc.
Easton-Bell Sports Inc., which owns the Bell, Riddell, Giro, Blackburn and Easton Cycling brands, has officially changed its name to BRG Sports, Inc…

Fleet Feet Partners with Marathon Sports Run/Walk
Fleet Feet, Incorporated announced that John Long will convert his Minneapolis-based Marathon Sports Run/Walk store to a Fleet Feet Sports franchise. Long is a veteran running store owner and industry leader. This will allow Long to tap into the resourc
Bauer Completes Acquisition of Easton Baseball Business
Bauer Performance Sports Ltd. completed the acquisition of the Easton Baseball/Softball business from Easton-Bell Sports…
Modell’s Names Executive to Drive Omnichannel Strategy
Modell's Sporting Goods has hired Deborah Fine as its chief commercial officer. Fine has been charged with leading the retailer's omnichannel strategy. She was most recently CEO OF Direct Brands, Inc., the largest member-based retailer for media
JD Sports Reports Turn Around at Outdoor Banners
UK-based retailer JD Sports Fashion PLC said its Outdoor Division broke even in the six months ended Feb. 2 and that it expects the trend to continue…
Bicycling Magazine Gets New Publisher
Rodale Inc. has named Zack Grice as the new publisher of Bicycling magazine effective immediately. Grice takes on the role amid a surge in sales and circulation growth at the magazine, where he has worked for 16 years…
U.S. Forest Service Finalizes Policy to Promote Year-Round Recreation on Ski Areas
The U.S. Forest Service finalized policy guidelines that will open opportunities for ski areas to promote year-round recreation activities that are natural resource-based and that will create additional jobs for communities with ski areas on the National

New Balance Launches Love Boston Campaign
New Balance launched its “Love Boston” running campaign that is dedicated to the city of Boston. The campaign pays respects to the company’s hometown city and to the thousands of runners who run its streets. The campaign features limited
Team Express Acquires Brett Brothers Baseball
Team Express has acquired Brett Brothers Baseball, the Spokane Valley, WA-based baseball bat manufacturer. Team Express has secured the worldwide rights to the Brett brand and will expand the line with new products and increased distribution…
Power Balance Signs Yoga Ambassador
Power Balance, the maker of sports accessories, announced the signing of international yoga athlete Kathryn Budig…
Hillsound Welcomes Mountain Trail Runner to Ambassador Team
Hillsound, a producer of winter traction equipment and gaiters welcomed John Tribbia to its roster of athletes. Tribbia is a prominent Utah-based mountain trail runner…
Dick’s SG Plans Grand Openings
Dick's Sporting Goods announced grand opening celebrations for stores in Tampa, FL; Lawton, OK; and Alabaster, AL…
Adidas Extends Deal with Damian Lillard
Adidas has extended its endorsement deal with star Portland Trail Blazers guard, Damian Lillard…
March Retail Sales Expand
Warmer spring weather spurred continued consumer spending and activity this March. According to the National Retail Federation, March retail sales, which exclude automobiles, gas stations and restaurants, increased 0.8 percent adjusted month-to-month and