Eastbay Debuts High School Football Web Series Preparation Nation
Eastbay announced a new digital web series, titled Preparation Nation, about the unique training and pregame rituals of the most elite high school football programs in the U.S. Featuring cameos from top professional football players and some of America
Mizuno Announces Final Members of Golf Roster
Mizuno announced the final two members of “Team JPX,” completing the 12-person roster of “game-improvement” golf amateurs to be featured in the popular “Play Famously” campaign…
Adidas to Sponsor Eastern Illinois University
Adidas entered into a five-year partnership with Eastern Illinois University. Adidas becomes the official athletic footwear, apparel and accessory brand of the Panthers through the 2019 season. Nike previously outfitted the school…
Outdoor Inspiration Award Nominations Open at Outsiders Ball
Outdoor Retailer has expanded its annual Outdoor Inspiration Awards, presented by Adidas Outdoor, to honor three new categories: retailers, non-profits and youth. Outdoor Retailer will begin soliciting nominations for those and its original categories – m
Scott and Kona to Demo Bikes at EORA Summer Market
Scott and Kona are among the bike brands that will be available at the first Eastern Outdoor Reps Association's (EORA) New England and Mid-Atlantic Regional Summer Market Show Aug. 25-27 at the Killington Resort in Vermont…
Catfish Edge Partners with Whisker Seeker Tackle
Catfish Edge, has announced a partnership with Whisker Seeker Tackle, in the development of a new series of fishing rods for catfish anglers and other catfish tackle products…
ILandWU and PMA Suspend Contract Talks Until Aug. 1
The International Longshore and Warehouse Union (ILWU) and the Pacific Maritime Association (PMA) have suspended negotiations for a new contract until Aug. 1 so that the union can resume unrelated contract negotiations in the Pacific Northwest…
Yamaha Marine Group Introduces Service Training Program
Yamaha Marine Group announces the expansion of its Marine Service training…
Mossberg Signs Pro Shooter Trevor Baucom
O.F. Mossberg & Sons, Inc, announces a multi-year sponsorship agreement with competitive shooter, Trevor Baucom…
Nearly 100 Media Outlets Cover SIA Summer Snowdown in Manhattan
SnowSports Industries America (SIA) reports that its 8th annual SIA Summer Snowdown in New York City attracted 78 journalists representing 96 media outlets from television, print and online including Condé Nast Traveler, Cosmopolitan, Esquire, InStyle, Ma
New Balance Signs Sock License
Renfro Corporation has become the official U.S. and Canadian licensee for New Balance socks…
Deloitte Index Points to Greater Consumer Spending
The Deloitte Consumer Spending Index (Index), which tracks consumers' cash flow, reversed course in June by increasing, indicating consumers were poised to increase spending as the summer began…
Smith and Wesson Settles SEC Bribery Case Over Firearms Sales
Smith & Wesson Holding Corporation said it reached an approximate $2 million civil settlement with the Securities and Exchange Commission (SEC) related to a 2010 inquiry stemming from a Department of Justice (DOJ) investigation which was later dropped by
Exceed Company CEO Still Seeking Financing for LBO
Exceed Company Ltd. Chairman and CEO Shuipan Lin has still not lined up financing to take the company, which is one of China’s leading domestic sportswear brands, private…
Under Armour Signs NFL All-Pro Patrick Peterson
Under Armour has signed two-time first-team NFL All-Pro cornerback Patrick Peterson to a multi-year partnership. Selected to the Pro Bowl in each of his first three seasons, Peterson…
