SGB Update

Fishpond Adds Beane to Sales Team

Fishpond, Inc., creators of high quality fly-fishing and outdoor travel gear and accessories, has added Crosby Beane to its sales team…

Mountain Shades Changes Name to Optic Nerve Eyewear

Mountain Shades, Inc., the eyewear maker behind Optic Nerve sunglasses and goggles, is rebranding the company as Optic Nerve Eyewear and will launch a new sub-brand of lower priced sunglasses at Outdoor Retailer next week…

Big 5 Comps Decline in Second Quarter

Big 5 Sporting Goods Corporation reported declining demand for guns and ammo dragged its comp stores sales down 4.9 percent in the fiscal second quarter ended June 29. Earnings slumped 59.0 percent to $2.5 million, or 11 cents a share…

Americas a Bright Spot for Puma Q2

Puma said sales of World Cup soccer boots and national team shirts as well as new Arsenal jerseys beat its internal targets. Other positive developments included a mid-single digit gain in the Americas region and a double-digit gain in apparel globally. O

Dick’s SG Relocates Store in Monroeville, PA

Dick's Sporting Goods will be opening its relocated store this week at Monroeville Mall in Monroeville, PA (501 Monroeville Mall). Dick's will be celebrating the grand re-opening beginning at 10 a.m. on Sunday, Aug. 3…

Eastbay Debuts High School Football Web Series Preparation Nation

Eastbay announced a new digital web series, titled Preparation Nation, about the unique training and pregame rituals of the most elite high school football programs in the U.S. Featuring cameos from top professional football players and some of America&#8

Mizuno Announces Final Members of Golf Roster

Mizuno announced the final two members of “Team JPX,” completing the 12-person roster of “game-improvement” golf amateurs to be featured in the popular “Play Famously” campaign…

Adidas to Sponsor Eastern Illinois University

Adidas entered into a five-year partnership with Eastern Illinois University. Adidas becomes the official athletic footwear, apparel and accessory brand of the Panthers through the 2019 season. Nike previously outfitted the school…