Remington Announces Marketing Alliance
Remington Outdoor Company announces an alliance with firearm instructor, NRA Commentator and active United States Practical Shooting Association (USPSA) competitor Gabriela Franco…
Sportsman’s Guide Launches Brand Campaign
Sportsman’s Guide has launched a major brand campaign and redesign centered around a “Share The Thrill” rally cry that unites sportsmen both through their love of the outdoors and finding great deals on gear. At the core of the extensive
Sonic Boom Names Marketing Group Names Sales Reps
Sonic Boom, manufacturer of exploding targets, announces the appointment of Baratti Marketing Group as its new regional sales agency of record covering the TALO States (Texas, Arkansas, Louisiana and Oklahoma)…
World Skateboard Grand Prix Coming to US Next Summer
World Skateboarding Grand Prix (WSGP) will expand in the US next summer, bringing at least three qualifying events to cities across the US, culminating in the first-ever US Skateboarding Championships…
Bogner Puts Itself on the Block
The family owner of Bogner, the maker of winter jackets and skiwear, has appointed Goldman Sachs to seek a buyer, sources familiar with the matter told Reuters…
Shock Doctor Acquires XO Athletic
Shock Doctor has acquired XO Athletic, based in Union, NJ. The strategic acquisition provides access to patented technologies owned by XO along with retail distribution efficiencies that will benefit both brands. Shock Doctor intends to maintain the XO At
Perry Ellis’ Golf Apparel Climbs Double-Digits in Q2
Perry Ellis International reported its golf apparel segment’s revenues grew 14 percent in the second quarter, led by Callaway and Ben Hogan. The gains came despite an 8 percent decrease on inventory. Said Oscar Feldenkreis, vice chairman, president
Respect You Universe Names Lululemon Vet to COO Post
Respect Your Universe Inc. named former Lululemon Athletica Inc. executives Manfred Vollmer as its chief operating officer. Manfred has 30+ years of international experience in retail, real estate, operations and strategic planning and marks the latest se
Kate Upton Returns as Face of Sam Edelman
Kate Upton returns for a third season as the face of Sam Edelman’s fall advertising campaign…
Fanatics Appoints Chief Technology and Product Officer
Fanatics, Inc., the world’s leading online retailer of officially licensed sports merchandise, announced Matt Madrigal has joined the company as chief technology and product officer. Based in San Francisco and reporting to Fanatics CEO Doug Mack, M
Bain Capital Acquires 50 Percent of Toms
Toms announced the signing of a definitive agreement to partner with Bain Capital, one of the world’s largest private investment firms, to accelerate the growth of the company and its giving programs around the world. Toms Founder and Chief Shoe Giv
C.B. Tuite Joins Arccos Golf
Arccos Golf, the company that developed the first club-to-cloud platform for real time GPS stat tracking and proprietary tour analytics, has hired industry veteran C.B. Tuite as its VP of sales. Tuite formerly worked at Foster Grant International and Ecco
Gun Control Group Asks Kroger to Ban Frearms
Moms Demand Action for Gun Sense in America has petitioned Kroger’s to prohibit the open carry of guns in its stores…
Safariland Group Names Chief Financial Officer
The Safariland Group a provider of a diverse range of safety and survivability products designed for the public safety, military, professional and outdoor markets, announces the appointment of Scott F. Harris as Chief Financial Officer…
The National Deer Alliance Selects Marketing Group
The newly formed National Deer Alliance (NDA) announces that it has selected Providence Marketing Group (PMG) as its media relations agency of record…
