MidwayUSA Announces Improved Online Checkout Process
MidwayUSA, the internet retailer of shooting, reloading, gunsmithing and hunting, is excited announces a new and improved checkout process…
Sports Authority to Hire 3,500 Team Members for the 2014 Holiday Season
Sports Authority will hire 3,500 temporary team members across the country to meet consumer demand during the 2014 holiday season. All Sports Authority locations will begin hiring in early October…
Respect Your Universe Strengthens Product Development and Design Team
Respect Your Universe, Inc., the performance training and fitness brand with origins in MMA, made several hires for its design and product development team. RYU’s new team includes Juliet Korver as Product Design Director. Korver’s past roles
K•Swiss Unveils New Brand Identity
K•Swiss has introduced a new brand identity that celebrates its place as the only heritage American tennis brand. K•Swiss’ new look brings the brand back to its founding roots and is characterized by a new visual language, including: a directional l
Mossy Oak and Sportchief Team Up to Create Apparel Line
Mossy Oak has teamed up with Sportchief to create GameKeeper Fieldwear, a complete line of casual and work wear designed for the outdoor enthusiast…
Craft North America Hires North California Sales Rep
Craft Sportswear North America announced the hiring of Ming Tan as its sales rep for Northern California. Tan will represent all Craft categories, including Cycling, Run, Nordic, and Custom…
Gill Athletics Announced as NFHS Corporate Partner
Gill Athletics, the oldest and largest manufacturer of track and field equipment in the United States and around the world, has entered into a three-year agreement with the National Federation of State High School Associations as an NFHS Corporate Partner
Nike Tops Forbes Most Valuable Sports Brands List
Nike again ranked first in Forbes ranking of the top ten most valuable sports brands in the business category. Nike had a value of $17.3 billion. Second was ESPN, valued at $15 billion; followed by Adidas, $7.1 billion; Sky Sports, $4.1 billion; Under Arm

Athletic Propulsion Labs Helps Support Breast Cancer Awareness
Athletic Propulsion Labs will partner with the Women's Cancer Research Fund, a charitable program of the Entertainment Industry Foundation, by releasing two special shoes for Breast Cancer Awareness month…
Westcomb Launches Ambassador Search Along With Redesigned Website
Westcomb is seeking those with a passion for the outdoor experience to fill a roster of adventurers to join the brand’s expanding ambassador team. The ambassador search is launching simultaneously with an entirely redesigned website and e-commerce p
Powell Rods to be Distributed by Pitman Creek
Powell Rods, fishing rod manufacturer, announces that they will now be marketed by wholesale distributor Pitman Creek out of Hustonville, KY…
Bia Sport Hires OutsidePR as Agency of Record
Bia, the multisport GPS watch maker, has hired OutsidePR as its public relations agency. The brainchild of endurance athletes Cheryl Kellond and Sylvia Marino, Bia Sport is…
Plano Synergy Supports Breast Cancer Cause
Plano Synergy is joining in the movement to combat breast cancer and is taking an active role in bringing awareness to this all-too-common and detectable disease…

Princeton Tec Launches “Beyond the Pink” Campaign
Princeton Tec, the leader of U.S.-manufactured headlamps and handheld lights for the outdoor, bike, tactical, industrial and SCUBA markets, is supporting breast cancer prevention by donating to the Breast Cancer Fund’s “Beyond the Pink”
Polaris Industries Hires New EVP
Polaris Industries Inc. announced that it has hired Kenneth J. (Ken) Pucel to fill its newly formed Executive Vice President of operations, engineering, and lean position…