SGB Update

K•Swiss Unveils New Brand Identity

K•Swiss has introduced a new brand identity that celebrates its place as the only heritage American tennis brand. K•Swiss’ new look brings the brand back to its founding roots and is characterized by a new visual language, including: a directional l

Craft North America Hires North California Sales Rep

Craft Sportswear North America announced the hiring of Ming Tan as its sales rep for Northern California. Tan will represent all Craft categories, including Cycling, Run, Nordic, and Custom…

Gill Athletics Announced as NFHS Corporate Partner

Gill Athletics, the oldest and largest manufacturer of track and field equipment in the United States and around the world, has entered into a three-year agreement with the National Federation of State High School Associations as an NFHS Corporate Partner

Nike Tops Forbes Most Valuable Sports Brands List

Nike again ranked first in Forbes ranking of the top ten most valuable sports brands in the business category. Nike had a value of $17.3 billion. Second was ESPN, valued at $15 billion; followed by Adidas, $7.1 billion; Sky Sports, $4.1 billion; Under Arm

Westcomb Launches Ambassador Search Along With Redesigned Website

Westcomb is seeking those with a passion for the outdoor experience to fill a roster of adventurers to join the brand’s expanding ambassador team. The ambassador search is launching simultaneously with an entirely redesigned website and e-commerce p

Bia Sport Hires OutsidePR as Agency of Record

Bia, the multisport GPS watch maker, has hired OutsidePR as its public relations agency. The brainchild of endurance athletes Cheryl Kellond and Sylvia Marino, Bia Sport is…

Plano Synergy Supports Breast Cancer Cause

Plano Synergy is joining in the movement to combat breast cancer and is taking an active role in bringing awareness to this all-too-common and detectable disease…

Princeton Tec Launches “Beyond the Pink” Campaign

Princeton Tec, the leader of U.S.-manufactured headlamps and handheld lights for the outdoor, bike, tactical, industrial and SCUBA markets, is supporting breast cancer prevention by donating to the Breast Cancer Fund’s “Beyond the Pink”

Polaris Industries Hires New EVP

Polaris Industries Inc. announced that it has hired Kenneth J. (Ken) Pucel to fill its newly formed Executive Vice President of operations, engineering, and lean position…