SGB Update

Research Shows Bike Shops Hemorrhaging Customers

The number of American consumers visiting a bike shop declined by 17 percent from 2012 to 2014, according to the latest edition of the American Bicyclist Study Retail Landscape Report…

Merrell Invests in College Ambassador Program

Merrell partnered with Outdoor Nation to launch an ambassador program, which aims to engage 2,500 college students, especially outdoor novices, in regular outdoor recreation experiences…

RootsRated to Provide Content to OrthoCarolina

RootsRated will provide OrthoCarolina with content about the best outdoor experiences in and around Charlotte, NC that are hand-picked by local outdoor retailers and their networks of local experts…

Eddie Bauer Launches Mass Customization Platform

Eddie Bauer launched EB Custom – a mass customization platform – Monday to offer consumers the ability to design up to 1 million configurations of its MicroTherm jacket online and via kiosks at eight of its stores…

Columbia Launches ReThreads Program

Columbia Sportswear launched its ReThreads apparel and footwear recycling program Oct. 21 by offering coupons to customers who drop off their used clothing and shoes at its stores for recycling…

REI to Close its Stores for Black Friday

REI will close all 143 of its stores and online orders for Black Friday, encouraging its employees and customers to spend the day outside…

Anta Enters Soccer Category

Anta Sports Products Limited, the Chinese footwear brand, announced the full launch of its “Play Is All” soccer strategy, an effort by the company to tap the soccer market. Anta Sports will launch professional soccer boots…

Victorinox Wins $9.8M Verdict in Trademark Suit

Victorinox Swiss Army Inc. has been awarded approximately $9.8 Million and injunctive relief in its suit against Dallas-based The B & F System, Inc., and a trademark infringement case it filed against…

Made in America Award Applications Due Oct. 30

Outdoor companies committed to domestic manufacturing have until Friday Oct. 30, to submit their “made in America” story for the 2016 American Made Outdoor Gear Award, which will be announced at Outdoor Retailer in January…

United Sports Brands Acquires Nathan Sports

United Sports Brands, the parent of McDavid and Shock Doctor, has acquired Nathan Sports, the maker of hydration, visibility and performance gear for runners and other athletes…

Mavic Sponsors Pro Racing Team

Mavic has partnered with Holowesko|Citadel Racing Team Presented by Hincapie Sportswear (formerly Hincapie Racing Team) and the Hincapie Gran Fondo…