SGB Update

Powerhandz Signs David Ortiz

Powerhandz, the maker other sports training products, has partnered with baseball player David Ortiz of the Boston Red Sox. The signing marks the company's entry into the baseball category with a line of weighted baseball gloves…

Forest Service Approves Breckenridge Summer Expansions

The U.S. Forest Service has given Vail Resorts Inc. a final approval to expand summer activities at its Breckenridge Ski Resort in Colorado, including zip lines, obstacle courses and more mountain biking and hiking trails…

Nike to Open Store in Detroit

Nike Inc. will open a two-level, 22,000-square-feet store in downtown Detroit in spring 2016…

Salty Crew Appoints Sales Director

Salty Crew said Tom Ruiz is joining the surf lifestyle brand as as a partner and sales director. Before joining Salty Crew Tom spent 16 years as EVP of sales for Volcom and most recently two years as VP of sales at Depactus…

Blizzard/Tecnica Sign Former Freeride Champ

Blizzard and Tecnica signed Elyse Saugstad, the former Freeride World Tour Champion and winner of Powder Video Awards “Best Female Performance”, as an ambassador for the Blizzard Tecnica team…

Athos Raises $35.5 Million

Athos, a fitness apparel upstart, has closed a $35.5 million investment led by Social Capital. The round includes participation by apparel giant MAS Holdings, Lightspeed Venture Partners…

361 Degrees Introduces 360 Degrees Ad Campaign

361 Degrees USA, the athletic footwear manufacturer, introduced their new marketing campaign for 2016 titled “Fast & Soft” and featuring a new mythical character, “Sheepa.” The unique new visual campaign will focus on the benefits

Accell Group’s Premium Bike Boom Skipped U.S. in Q3

Accell Group reported strong European demand for high-end sports and e-bikes that fueled its growth in the third quarter, but the trend was largely absent in the United States, where Raleigh continues to reposition itself as a premium brand and e-bikes re

Chaco Gets New President

Wolverine Worldwide has named Seth Cobb as the new president of Chaco. Cobb has over 15 years of sales and brand leadership with Wolverine, most recently as vice president global consumer direct at Merrell…

Senators Push for Reauthorization and Full Funding of LWCF

U.S. Senators Richard Burr (R-NC) and Michael Bennet (D-CO) led a bipartisan coalition of 14 senators Wednesday in requesting permanent reauthorization of the Land and Water Conservation Fund (LWCF) along with full mandatory funding in one of the bills Co