SGB Update

Unrivaled Sports Acquires YTH Sports

With the acquisition of YTH Sports, Unrivaled Sports reported that “it expects to welcome nearly 600,000 athletes and 1.2 million attendees in 2024 through its 13 owned and operated properties.

Giordana Cycling Opens Pop-Up Shop in Boulder

The Italian-made cycling apparel brand will showcase bestsellers and the latest new releases in a storefront while participating in local events from April to June, 2024.

Early Rider Appoints U.S. PR Pro as President

The UK-based company said that James Beechinor-Collins aims to accelerate Early Rider’s U.S. growth, develop new markets for Velio and expand partnerships with retailers and marketplaces in his new role.

Imperial Hires Director of Marketing

Jerry Biag fills the newly-created role as director of marketing. He joins Imperial with over 20 years of sales and marketing experience.