Marmot and RootsRated Team Up for Tour
The outdoor apparel, equipment and sporting goods company and content marketing platform will host pint nights as part of a nationwide tour this fall.
Fenix Outdoor Reports Big Swing in Profits
Growth at the Fjällräven brand and a turnaround at the German retailer Globetrotter helped the company report an operating profit in the second quarter.
Tilly’s Q2 Profits Beat Plan
Tilly’s Inc. reported a small rebound in earnings in the second quarter that beat its internal plan, while same-store sales gained 0.8 percent.
Rudy Project Tempts Dealers with Markup Opportunity
Rudy Project North America stated that all dealers would be able to purchase helmets at one-third of MSRP, resulting in an everyday 3 times markup.
Birkenstock Again Tops Back-to-School Lists
Birkenstocks for the third year in a row was the top footwear choice in back-to-school searches, according to Google’s list of 2016 back-to-school trends.
Study: Consumer Groups Favor Different Olympic Sports
Consumers who are rugby fans and skiers are 154.23 percent more likely to be fans of targeted and less mainstream Olympic sports. At least that’s what Digilant, a global programmatic media company that partners with brands and agencies, found.
Rawlings Remains Official Baseball of NCAA Championships
Baseball’s category leader renewed its exclusive status with the NCAA as the Official Baseball of the 2017-21 NCAA championships.
KPMG Study: Cyberattacks Cause Consumer Alarm
Consumers are wary of the increased frequency of cyber-attacks against retailers, and many are ready to walk away from their favorite retailers if a breach occurs.
CanCooker Names Sam Bowman VP of Sales and Marketing
CanCooker President Seth McGinn appointed Sam Bowman as vice president of sales and marketing for the outdoor cooking company.
Converse… For Your Back?
Converse, the iconic shoe brand owned by Nike Inc. will release a capsule of water resistant gear for fall/winter ’16, which includes footwear…and apparel… and a backpack.
Planet Fitness Clubs Sponsor Louisville Triple Crown Road Race
Planet Fitness is extending its reach outside the gym by signing on as the presenting sponsor for The Louisville Triple Crown of Running (LTCOR) three race series.
KicksUSA Launches Shoe Giveaway Campaign
KicksUSA, which operates more than 40 shoe stores in the Philadelphia market and New Jersey, has launched the KicksUSA Golden Ticket Campaign offering a chance for a year of free shoes.
Hoka Launches 2016 Postal Nationals, Partners with UROC
Hoka One One, a division of Deckers Brands, opened up registration for the Hoka One One Postal Nationals cross-country competition, and partnered with Ultra Race of Champions.
Dick’s Sporting Goods Sets Openings For Two Stores In CA
Dick’s Sporting Goods set grand opening celebrations for two stores in California in Lodi and Morgan Hill.
Differential Brands Appoints Jake Brandman as Swims President
Differential Brands Group Inc. appointed Jake Brandman, formerly Sanuk’s president, as president of the company’s Swims brand.
