SGB Update

Dwayne Johnson Leaks Under Armour Capsule

Under Armour is planning ahead to December 2016, when the brand will release its apparel collaboration with action movie star and WWE wrestler Dwayne Johnson.

Fitbit Ventures Into Virtual Reality

The connected health and fitness company released Fitbit Adventures, a series of personal, non-competitive virtual activity challenges.

SFIA: Industry Grows 2 Percent in 2015

The Sports and Fitness Industry Association (SFIA) released its 2016 State of the Industry Report (SOTI), which showed another moderate year of industry growth despite major disruption in the sporting goods sector.

FESI Hosts EU Sport Policy Assembly

Efforts to strengthen Sport Policy continue, as the MEP presents his Report “Integrated approach to Sport Policy: Good Governance, accessibility and integrity.”

Surfrider’s Smartfin Makes Surfers Citizen Scientists

The Surfrider Foundation, a non-profit dedicated to ocean, wave and beach protection, will debut the Smartfin, a surfboard fin with data-collecting sensors, with a pilot program launch in early 2017. By outfitting surfboards with the new technology, Surfrider hopes to turn surfers into “citizen scientists” actively engaged in ocean and climate research. The foundation will encourage the […]

July Golf Rounds Dip

According to Golf Datatech, declines were seen in East North Central, Pacific, South Central and South Atlantic.

Jax Mercantile To Open 7th Store

The opening of the Broomfield, CO store will feature special pricing on selected products, as well as Jax’s annual Anniversary Shoe Sale taking place at all Jax locations.

Turning The Tables On Athleisure

Instead of making a non-performance piece look sporty, performance products are being made to look like everyday clothes.

Garmin Expands Kansas Facility

Garmin International Inc., a unit of Garmin Ltd. (NASDAQ: GRMN), will undertake a $200 million facility expansion at its Olathe, KS campus.