Study Finds Minimalist Shoes Increase Leg And Foot Muscles
Researchers from The Hong Kong Polytechnic University (PolyU) and Harvard Medical School said the findings point to its potential application in rehabilitation programs.
Avalanche Expands Licensing Division
The Salem, MA-based active outdoor apparel company expanded its licensing activity to include kids activewear, sportswear and outerwear, as well as home goods, camping accessories, outdoor electronic accessories, pet accessories and socks.
Fabletics Pairs With CFDA And Fashion Targets Breast Cancer
Fabletics, the activewear subscription-based company co-founded by Kate Hudson, was enlisted by The Council of Fashion Designers of America (CFDA) for Fashion Targets Breast Cancer (FTBC), where Hudson will serve as the FTBC ambassador for October.
Does Garmin Want Kids Fitness Data?
Garmin International Inc., a unit of Garmin Ltd. (NASDAQ: GRMN), unveiled its new activity tracker with a twist: it’s for kids instead of adults.
9Round Kickboxing Franchise Opens 400th Studio
9Round, a specialized kickboxing fitness center founded by professional kickboxer Shannon Hudson and his wife Heather, opened its 400th location.
Blizzard Sport USA And Tecnica Reorganize Ambassador Program
New Ambassador Program Manager Joe Sipe will work closely with brand representatives, including the four members of the newly named PSIA National Demo Team.
Blundstone Sponsors Hamptons International Film Festival
The Australian boot brand will present a film, host a VIP boot fitting and offer drinks and coffee for festival goers for HIFF festival goers October 6-10.
Global Sports Ventures Brings Pro Cricket To The U.S.
The United States of America Cricket Association (USACA) licensed exclusive rights for a Franchised T20 Professional Cricket League to Pennsylvania-based sports development company Global Sports Ventures LLC.
Grandview Introduces John Wayne Sock Collection
Grandview Hosiery, a sock manufacturer located in Hickory, NC, partnered with John Wayne Enterprise on a sock line inspired by the late actor.
Samuel Hubbard Partners With W.L. Gore For Collection
Shoe designer and manufacturer Samuel Hubbard incorporated Gore-Tex brand technology into three styles of its new GPS Collection: Aspen Boot, Mt. Tam Boot and Founder dress shoe.
American Hiking Society Offers Spring Break Volunteer Trips
American Hiking Society, a national recreation-based non-profit organization dedicated to promoting and protecting America’s hiking trails, offered millennials volunteer opportunities for their next spring break.
REI Outessa Inaugural Summits Attract 415 Women
The inaugural REI Outessa Summits, at Kirkwood Mountain Resort near Lake Tahoe in California and Powder Mountain in Utah, drew 415 women aged 17 to 67 and from 40 states and three countries.
Beachbody Launches Ironman Sponsorship Program
Beachbody Performance is seeking one or more individuals to sponsor and help prepare and train for an Ironman event in 2017 through its Make Me An Ironman initiative.
United Soccer League Total Attendance Increases
The United Soccer League (USL) closed out its 2016 regular-season schedule over the weekend and reported a total season attendance of almost 1.5 million for its 29 teams, a 33 percent increase from 2015.
Adidas Golf Extends Sponsorship With Dustin Johnson
Adidas Golf and Dustin Johnson today announced a new multi-year apparel and footwear deal. 2017 will mark the company’s tenth year collaborating with the 2016 PGA of America Player of the Year Award.
