
Gatorade, Nike, Adidas Show Interest In University Of Michigan Program
The University of Michigan will undergo a huge Exercise & Sport Science Initiative, which is already drawing the attention of big investors.
Pearl Izumi Benefits Amy D. Foundation
Proceeds from a special edition shoe, shirt and short will benefit the foundation, which was founded in remembrance of a young cyclist who passed away.

Nike Gets Airy With Comme Des Garçons
Nike debuted a high-fashion collaboration with Comme des Garçons during the CDG Paris SP17 runway show.

Boa Technology Breaks Ground On New Offices
Boa Technology broke ground on a new 140,000-square-foot office building in Denver’s RiNo (River North Arts District) neighborhood to meet the needs of Boa’s growing workforce.
Eagle Creek Supports Breast Cancer Research Foundation
For the second consecutive year, the travel outfitter will be donating funds to the Breast Cancer Research Foundation (BCRF) to support research for prevention and finding a cure.

Fjällräven Focuses On Outdoor Specialty With Hires
The appointments of Seth Quackenbush as specialty account sales manager and the addition of Mountain Source sales agency to the Rocky Mountain region will address aspects of the company’s commitment to grow and support this channel.

MyPakage Names Former Merrell Exec VP Of Sales
Jim Bailey’s responsibilities include developing a high-performance sales team and building out a consumer-centric approach to marketing for the men’s comfort apparel company.
Under Armour And Maple Leafs Launch Bantam Hockey Contest
Bantam hockey teams in the province of Ontario can register to compete in a series of on- and off-ice challenges to earn their spot in the Armour Cup, a regulation game at Air Canada Centre.
Sidelines Sports Named Exclusive Canada Distributor Of Fresh Mitts
Fresh Mitts Inc. entered into its first Canadian distribution partnership with Sidelines Sports.
Crunch Franchise To Open In Charleston, SC
The three co-owners John Freeland, John Wright and Phil Yun, bring with them decades of business and management experience in the fitness industry.
OIA Adds Eight Trade Advisory Council Members
OIATAC provides analysis and advises OIA and OIA members on international trade policy, including importing, exporting, U.S. manufacturing, and other relevant issues.
Vista Outdoor To Hold First Investor Day
Vista Outdoor Inc. will hold its first Investor Day for institutional investors and equity analysts.

DSW Opens Doors In Trexlertown, PA
More than 22,000 pairs of men’s, women’s and kid’s shoes will fit into the 15,000-square-foot space.
NRF Sees 3.6 Percent Gain In Holiday Sales
The National Retail Federation expects sales in November and December, excluding autos, gas and restaurant sales, to increase a solid 3.6 percent to $655.8 billion — significantly higher than the 10-year average of 2.5 percent and above the seven-year average of 3.4 percent since recovery began in 2009.