SGB Update

Fila Korea To Open Apparel R&D Center In China

Fila Korea Ltd. plans to build a new apparel development center in China and is taking steps to drive global sales of its Fila Heritage line in the years ahead, officials said at the company’s two-day global branding enhancement meeting, “Fila 20th GCM 2016.”

New Balance Names VML Creative Agency Of Record

The appointment comes as New Balance in 2017 is set to replace Asics as the footwear and apparel sponsor of the New York City Marathon, ending Asics’ 25-year partnership with the race.

Reebok Partners With Handstand Fitness App

The launch expands Handstand to New York City and Boston and comes after significant growth and a $1 million investment from Reebok, notable angel investors and startup Studio Science.

Vibram’s Arctic Grip Technology Hits Retail

Six Wolverine Worldwide brands, including Merrell, Sperry, Hush Puppies, Wolverine, Saucony and Cat Footwear, are serving as exclusive Arctic Grip launch partners.

Peloton Begins Yoga Streaming

These sessions, taught by yoga instructor Colleen Saidman Yee, will be included in Peloton’s Beyond the Ride category.

CCM Hockey Donates $95,000 In Equipment

CCM Hockey, a subsidiary of the Adidas Group, donated more than $95,000 in equipment to two in-need, remote hockey programs supported by Canadian Tire Jumpstart Charities.

Nutcase Acquired By Bravo Sports Corp.

The Portland, OR-based maker of helmets for urban cyclists joins more than two dozen skate and other brands in Bravo Sports’ portfolio.

Could PHIT Act Remedy High Cost Of Youth Sports?

After a C.S. Mott Children’s Hospital National Poll on Children’s Health showed cost as a deterrence to sports participation, PHIT and SFIA reasserted their plan to see through the PHIT Act.