SGB Update

New Era Hosts First Hackathon

New Era, the headwear brand., will hold the company’s first-ever hackathon event at its headquarters located in downtown Buffalo.

Nike Golf’s White Horse

As Nike looks ahead to grow its golf business and drop its equipment, who will be enlisted to boost the brand?

Hillsound Equipment Adds Midwest Sales Agency

The Vancouver-based producer of winter traction equipment and gaiters for urban and outdoor enthusiasts named Fitzpatrick, Leier & Associates as its representative in the Midwest.

Lands’ End Inc. Dismisses CEO

The direct-to-consumer outdoor lifestyle brand replaced Federica Marchionni with co-interim chief executive officers Joseph Boitano and James Gooch.

Goodlife Fitness Plots Large Expansion

Canadian fitness club chain Goodlife Fitness will hire 600 new associates, open 15 clubs and add a 60,000-square-foot home office in London, Ontario by the end of August 2017.

SilvaClean Deal Adds Antimicrobial Treatment To NCAA Uniforms

Cal Poly San Luis Obispo and Applied Silver agreed to a multi-year commercial arrangement that will see the University’s NCAA athletics program use the textile protection system to protect all team uniforms, practice clothing and locker room textiles from bacteria.

Whistle Sports Partners With NFL

The partnership will create and distribute original NFL-themed social media content aimed at millennial fans.

Sports Direct Changes Guard With New CEO

Sports Direct, the British retailing group, announced that Dave Forsey resigned September 22 from his post as CEO and director of the company.